CASE STUDY:
EF Education

Objectives

More effective way of receiving catalogue orders. Invitations to information meetings.

Background

Outgoing SMS – EF has previously used e-mail and conventional mail communications but lacked the direct capability to come in contact with their potential customers and existing customers, quickly and without delay.

Incoming SMS – EF wanted to give their potential customers the opportunity to use mobile phones when ordering materials and other information, and to provide these materials the day after orders were placed.

Solution

LINK SMS – common tool for customer information via SMS

Potential customer sends an SMS text message for a specific purpose. A text message is automatically sent back to the sender. Incoming text messages are then converted into e-mail and sent to appropriate staff at EF. When EF wants to send an invitation, the recipients are already on a predefined recipient list.

Results

EF now has the capability to remind customers of, for example, information meetings in their cities on the day they are being held, or to promote special time-restricted offers just prior to deadlines.

EF is seeing improved attendance at their meetings and gatherings around the country, and that more people are ordering materials via text messaging, which is both better for the customers and more cost-effective for EF.