Background

Folkspel is the Society's own Bookmakers, owned by 71 national organizations with unions which together have about 5 million members. In more and more of the lottery, there is an increased desire to engage dialogue with the ticket buyer in real time. For example, you want to gain information directly, or maybe ask questions and have immediate response, which increases the level of service. By making the lottery more mobile the interest will rise.

Solution

Folkspel has chosen to work with LINK Mobile Solutions aimed at increasing opportunities to do micro payments via mobile phones in real time, such as during televised Bingolotto. With LINK SMS solutions Folkspel have the opportunity to make personalized offers to existing customers personalized.

Results

Cooperation with LINK makes today's solutions more cost-effective but creates above all a better position to meet the market's increased demands for mobility and direct communication.