The vast majority of messages we send (SMS, Email and Fax) here at LINK are from the trade sector where we offer many interesting solutions that certainly should interest even other parts of the industry.
Example:
SMS Dispatch to the customer club. Service includes stop service and verification for each SMS.
Communication over multiple channels (SMS, Email and Fax) for internal information straight out to all stores in the network. Each recipient and each department of each store gets the message in the channel of their choice within a fully produced LINK system that also has integration with customer intranets.
Send offers to customers and stores by Fax. We notice that Fax communication with stores still is a highly functioning channel.
Mobile web site to create interest, offer ringtones and signup for both newsletters, customer clubs. Also great for offering an online shop through the phone.
Verification and Micropayment
"The API provided by Aspiro Mobile Solutions has enabled us to quickly implement high value SMS payment and security services to our online marketplace, reaching all national mobile subscribers with a minimal need for development resources." –
Eivind Throndsen, Product Manager, Mobile, FINN.no.
Finn.no is Norway's largest buying and selling market on the Internet. The service has over 4 million users per month and on average there are about 300 000 ads available on the site. The service to FINN torget is among the largest in Norway on the new CPA GAS (Content Provider Access – Goods And Services)- regime, which was introduced in January 2010. The regime facilitates payment of goods and services through the mobile telephone bill.
Since mid-July 2010, Aspiro has handled all premium IVR services on FINN Torget. From September 2010, Finn and Aspiro launched sms payment on FINN Torget so the user could pay their ads by simply filling in their phone number online. SMS payment made it significant faster and easier for the users to pay for their ads. The users now have thee alternatives when they should pay their ads online; credit card, premium IVR and SMS payment.
- Services: Billing and payment, mms upload and verification
- Delivery method: Merlin Media Platform and Aspiro Gateway
- Location: Norway
- Launched: July 2009
Service Features include:
- Mobile verification of users to prevent fraud
- Users can pay for ads pr. SMS using GAS Mobile Payment
- Users can pay pr.phone, using IVR Micropayment
- Users are being given the choice of uploading via MMS.
Mobile Campaigns and Coupons
The mobile loyalty concept GreenPass is a unique and attractive way to involve loyal consumers more. As we were seeking for a cooperation partner who could provide high quality services, we chose Aspiro who really met our expectations.
- Dace Dinsdorfa, Brand Manager, Tuborg Latvia
By sending in a code from the back of the bottle label, Tuborg’s customers can gather points, which can later be exchanged for concert tickets. When a customer submits a code by SMS, a response is immediately returned, informing the user of the total amount of points he or she has available on their GreenPass account. The customer can check their balance, add new codes or extract points. They can also upload photos to their personal account through sending in an MMS from their mobile phone. The concept also includes SMS voting possibilities with real-time result display on the GreenPass website. Customers who start a GreenPass can also download a free ringtone, Song 2 by Blur, which is the theme song of the ongoing campaign and Tuborg brand on all advertising channels like TV, radio, web, etc. Aspiro generated 650 000 unique codes for the first phase of the campaign.
- Services: Billing and payment, Mobile Coupons, Mobile Portal, CRM Solutions
- Delivery method: Merlin Media Platform
- Location: Latvia
- Launched: October 2010
Service Features include:
- SMS-gateway and billing
- Generation and validation of coupons and barcodes (2D codes) which will be used in outdoor advertising campaigns
- Personal account pages on the internet
- Mobile sites
Background
Nordic retail chain with 100+ stores
- Complicated to sign up to the customer club.
- Want to improve and simplify customer communication
- Want to get more customers into the stores and increase ROI (Return On Investment)
- Low hitrate via e-mail offerings to the customer club members
- Wish common services for the Nordic region
LINK Mobile's SMS solution
- Visitors get a discount offer by sending a text message when visiting the store.
- Incoming cell phone number entered and matched against the company's customer database.
- Discount Offers are sent directly back to the new customer.
- Client is now registered in the company's customer club.
- The retail chain sends personal offers every month to every customer member.
- company gets a better tool to send messages across the nordic region.
Company benefits
- Increased customer loyalty and a growing customer club.
- The offers via SMS provides increased sales.
- Number of visitors in the stores increases from 2% till 9%
