The Consortio Fashion Group is one of the leading e-commerce organizations in the Nordic Region, The Baltic States and Central and Eastern Europe. Under the trademarks Haléns, Cellbes and Bubblerom, Consortio has an annual turnover of SEK 1.5 billion and more than 500 employees. Sales of clothing and fashion predominate but furniture, home textiles, electronics and fitness products are also included in the range. Consortio is to be found in 12 markets in the Nordic Region, The Baltic States, Russia, Central and Eastern Europe. In 2011, with the aim of improving direct contact with customers, the need for a mobile strategy was recognized. LINK Mobility was chosen as a partner for Haléns and Cellbes.
LINK Mobility’s SMS tool is perfectly suited to greater outreach to Nordic and European customer clubs.
Secure delivery of SMS messages is the best in the market, thanks to LINK Mobility’s direct connections to operators in Sweden and excellent agreements with other Nordic and European operators. An SMS campaign can be created in just a few minutes. LINK Mobility is able to deliver 2 million SMS messages to its retail customers in a couple of hours.
By the means of LINK Mobility, the Consortio Fashion Group has gained access to the market’s best SMS tool for directing campaigns and offers to its customers.
The Consortio Fashion Group works with SMS marketing as a final ”push channel” on 8 of its markets – with the desired effect. With the LINK Mobility SMS service levels of as much as 40 percent ROI have been achieved.
“Since March 2012, when we launched the start of our mobile strategy, we have together with LINK Mobility made a number of SMS sendings for Haléns and Cellbes in the Nordic countries but also in the Baltics and CEE markets.
Since we have many markets, languages and offers, we have set high standards for the quality of the collateral on our mobile marketing channel. LINK Mobility has delivered results in providing technical solution, fair pricing and excellent customer service. Through close collaboration, we have been able to use our SMS sendings as a last push channel to maximize promotions and campaigns with an ROI of 20-40 percent.
We plan to launch mobile sites for our brands to take the next step towards m-commerce, and see many opportunities to expand our partnership with LINK Mobility”.
Online Marketing Manager
Consortio Fashion Group