James O'Hare2022-09-30

Global coverage, independent of handset or app downloads, keeps the demand for SMS messaging high in many industries. With unparalleled open rates of 98%, it’s the channel of choice for coupons, offers, notifications and of course critical messages that must get through.

We all know the ways in which we can use SMS as a consumer, but what about as a business? There are several ways in which to utilise SMS for your businesses, and it can be tailored to the specific needs of your industry. From Authentication and OTP, omnichannel notifications, marketing & CRM and of course customer care, the possibilities of SMS really are endless.

Get ahead of the queries with notifications

The best form of communication a customer receives is the one they would have asked for had you not thought of it first. Reduce customer service enquiries and demonstrate superior service by notifying customers in advance. Perhaps their parcel is on its way to them, or an update to an appointment time, even a gate change at an airport. The possibilities for useful notifications are endless.

Urgent information gets through

Does your industry require immediate responses? The health sector may need to contact customers immediately with an appointment change, test result notification and more. Similarly, extreme weather notifications cannot be missed. With SMS you have a 98% chance that it will be opened and read within 3 minutes, which is why the communication channel is optimal for critical and urgent information.

SMS, for time-sensitive authentication

Many businesses are choosing to digitalise their authentication process. It’s helpful in numerous scenarios to verify user identity with a code sent to them via text message, providing users with the level of security they expect. Authenticate new users, safeguard transactions, protect platforms and systems in a GDPR compliant way, SMS authentication keeps users and businesses protected.

Customer care, delivered in seconds

With absence of a junk mail folder, SMS allows GDPR-compliant customer care messages to get through to the user directly. Net Promoter Score surveys, after-sales support and queries, personalised communication it all gets through.

Meaningful marketing delivered via SMS

Coupons and offers delivered direct to mobile are now in huge demand. Gone are the days of cutting out vouchers from newspapers, or plastic loyalty cards. Arguably, scrolling through your inbox to find the deal could also be a thing of the past. Instead, 75% of people surveyed said they would like to receive a text message with special offers . Its easily manageable, quick and direct to the consumer.

Globally, the amount of people who send and receive text messages is predicted to rise to 5.9 billion by 2025 , evidently the world is moving back to basics. The reliability, predictability and availability of SMS are the key factors for this. It comes with any handset making users able to access information quickly, without the need for WiFi or 5G. Since 2001, we at LINK have helped 47,000 global customers engage in meaningful conversations with their audience across multiple channels including SMS.

Contact us today to see how we can help your business utilize this opportunity.