3 Super SMS Use Cases That Show the Power of Business Messaging

SMS remains one of the most reliable and versatile communication tools for businesses worldwide. With 98% open rates and global handset compatibility, SMS is perfect for time-sensitive communications - whether marketing, customer service, or secure authentication.

Using LINK Mobility’s MyLINK SMS API and wide range of platform integrations including Microsoft Dynamics 365, Salesforce Marketing Cloud, Zapier, Adobe Campaign, and more - you can activate powerful use cases without complex setups or fragmented workflows.

1. Keep Customers Informed with Notifications and Alerts

Customers want timely, relevant information - before they need to ask. Whether it is a delivery status update or a critical alert, SMS gets the message through fast.

Everyday Notifications

Stay one step ahead of customer expectations with proactive updates:

• Delivery tracking

• Appointment confirmations or changes

• Flight or gate updates

• Service interruptions or delays

With MyLINK SMS API, you can automate these notifications across systems using integrations with platforms like Microsoft Power Automate, Salesforce Service Cloud, and Magento.

Critical Alert Messaging

When seconds matter, SMS delivers. Businesses in healthcare, logistics, IT, or public safety use SMS for:

• Emergency or health alerts

• Weather warnings

• System failure notifications

• Test results or security updates

Using integrations like Azure Logic Apps and Salesforce, LINK Mobility ensures high-volume alerts are delivered instantly - even during outages or digital congestion.

2. Secure Access with SMS-Based Authentication

Security is a top priority, and customers now expect smooth, secure login experiences. SMS authentication delivers both.

SMS for 2FA and OTP

Protect users, transactions, and systems using SMS-based authentication flows:

• Account verification and login

• Payment approval

• Access to gated content

• GDPR-compliant identity validation

With MyLINK SMS API and integrations for Oracle Eloqua, Emarsys, and Klaviyo, you can automate secure OTP (one-time password) messages as part of onboarding, checkout, or access control flows.

No-code connectors for Microsoft Power Apps and Zapier allow you to launch authentication without heavy development - ideal for teams focused on security and speed.

3. Improve Support and Drive Revenue with SMS Conversations

SMS is not just for alerts - it can enhance customer relationships and drive marketing performance.

Customer Support by SMS

Streamline support and reduce friction with direct SMS conversations:

• Proactive outreach after purchase

• Quick answers to common questions

• NPS and feedback requests

• No-hold-time assistance for busy customers

Through Salesforce Sales Cloud, Qualtrics, and Oracle Responsys, support teams can automate outreach and track engagement - all from a single dashboard.

SMS Marketing That Gets Results

75% of consumers say they prefer to receive offers via SMS. Why? It is fast, personalized, and effective.

Use MyLINK SMS API in Adobe Campaign, Salesforce Marketing Cloud, or Magento to:

• Send time-limited offers or flash sales

• Launch campaigns with coupon codes or QR links

• Boost footfall with local store promotions

• Track ROI in real-time via click-throughs and conversions

SMS bypasses spam folders and delivers directly into the hands of engaged customers - perfect for time-sensitive campaigns.

SMS That Connects With the Tools You Already Use

LINK Mobility makes it easy to implement all these use cases using your existing platforms. With plug-and-play integrations into:

• Microsoft Dynamics 365,Power Apps,Azure Logic Apps

• Salesforce Marketing, Sales & Service Clouds

• Adobe Campaign,Klaviyo,Oracle Eloqua & Responsys

• Magento,Zapier, andEmarsys

...you can launch smarter SMS workflows, powered by MyLINK SMS API, without having to rebuild or reinvent your systems.