Best Time to Send SMS Marketing

Timing matters when it comes to SMS marketing. Even though most messages are opened, sending them at the wrong time can lead to low engagement - or people unsubscribing. Knowing the best time to send SMS marketing helps you reach customers when they are most likely to respond, which means better results and fewer complaints.

Based on performance data and industry standards, here is a quick guide:

Day	Best Time to Send SMS Marketing	Notes
Monday	12:00 – 14:00	Catch attention during lunch breaks
Tuesday	10:00 – 12:00	High open rates and planning mindset
Wednesday	12:00 – 14:00	Great for mid-week offers
Thursday	10:00 – 12:00	Ideal for time-sensitive promotions
Friday	14:00 – 16:00	End-of-week deals and weekend campaigns
Saturday	10:00 – 12:00	Light offers or loyalty messages
Sunday	Avoid sending	Lower engagement and higher opt-out rates

Local Regulations and Context Matter

Before you set your send times, always check:

Local DND (Do Not Disturb) rules
Time zones if you operate across regions
Industry-specific preferences (B2C vs. B2B)

With LINK Mobility, you can schedule SMS campaigns by country and time zone, ensuring your messages arrive at the best time to send SMS marketing - not too early, not too late.

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