Drive Retail Success With Loyalty Program and Marketing Automation

Visual showing loyalty program automation with LINK Mobility’s MyLINK MarketingPlatform and Diller. On the left, features like campaign builder, flow builder, and lead scoring are listed. On the right, an automated SMS flow triggered by a purchase sends a 20% discount offer via SMS. The image highlights how LINK Mobility and Diller work together to personalize offers and automate loyalty campaigns.

Building customer loyalty has become a cornerstone for long-term growth and success for many eCommerce and in-store retail businesses and is no longer a “nice-to-have” but a necessity. Companies need more than just quality products – they need innovative ways to engage customers, build trust, and ensure repeat business.

The integration of LINK Mobility’sMarketing Automation system withDiller, a cutting-edge loyalty system, offers businesses a powerful solution to achieve these goals. In this article we will explore how these two tools can work together to transform your customer loyalty strategy.

The importance of a loyalty program

Acquiring new customers has become increasingly costly, with online advertising campaigns on Facebook, Instagram, and other third-party channels becoming more expensive and less effective.

When a customer is identified, the stores do not need to spend on online advertising to get the same customer revisit the store as the store has an owned marketing channel through the loyalty program, with consent to have relevant and purchase-triggering dialogue with its customers - also when they are not in the store.

The cost of acquiring new customers is simply too high if businesses do not focus on retaining and nurturing their existing customer base.

Infographic comparing paid customer acquisition with owned-channel customer retention. On the left, first-time buyers are reached through Google, media, and social media ads, resulting in high costs and low retention. On the right, customers identified in Diller’s loyalty program provide consent, enabling LINK Mobility’s marketing automation to drive retention through personalized communication, higher conversion, and cost savings.

Why loyalty programs matter in retail and eCommerce

Loyalty programs have evolved beyond simple points and discounts. They are now essential for collecting data, engaging customers, gathering insights, and fostering a sense of community. A well-designed program encourages customers to return, spend more, and even act as brand ambassadors.

To maximize their potential, loyalty programs must be seamlessly integrated with marketing and communication efforts. Connecting them with omnichannel touchpoints like SMS, email, and mobile apps keeps customers engaged across their journey. By leveraging personalization and automation, brands can drive repeat purchases and strengthen customer relationships.

Visual representation of customer segmentation and multi-channel marketing. The image shows a group of user icons, pie and bar charts, and icons for email, SMS, and mobile app communication, illustrating how customer data can be used to target audiences and drive growth through marketing automation.

How loyalty programs bring value to your customers

For end-customers, loyalty programs offer significant advantages that enhance their shopping experience and foster stronger relationships with their favorite brands. Members gain access to personalized rewards and exclusive benefits, such as discounts, early access to sales, or special promotions tailored to their preferences and shopping habits.

These programs also provide convenience, with features like digital rewards tracking, instant redemption of points, and seamless integration across online and in-store shopping. Additionally, loyalty programs create a sense of belonging and value, as customers feel recognized and appreciated for their continued engagement with the brand, transforming regular transactions into rewarding experiences.

Illustration of a man placing a ‘Loyalty Program’ sign on a large shopping bag, surrounded by a gift box, discount envelope, and percentage tag—symbolizing customer rewards, exclusive offers, and how loyalty programs boost retention and sales growth.

MyLINK MarketingPlatform is a robustMarketing Automation tool that helps businesses manage multi-channel communication, personalized campaigns, and customer insights. Complementing this,Diller specializes in creatingtailored loyalty solutions, featuring point-based systems, personalized rewards, and tools to foster deeper customer connections. The seamless integration between the two technologies makes for a powerful and easy to use sales and marketing tool.

Withseamless integrations to leading eCommerce platforms and POS systems, Diller enables businesses to unify customer data across online and in-store channels. This means that businesses can capture valuable customer interactions, from online purchases to in-store transactions, and feed this data directly into their loyalty program and MarketingPlatform campaigns. Through this integration, businesses can effortlessly combine loyalty data from Diller with MarketingPlatform's advanced campaign-building and automation tools.

Visual showing an automated SMS workflow for loyalty program members, where 'Gold' members receive a 10% discount coupon via SMS. On the right, a smiling woman receives the message on her phone, illustrating real-time loyalty program automation and personalized customer engagement.

This synergy allows marketers to utilize rich customer data from Diller’s loyalty programs – such as purchase history, reward preferences, and behavioral patterns – to craft highlypersonalized SMS marketing andemail marketing campaigns. Furthermore, the integration empowers businesses to build advanced marketing automation flows, leveraging triggers based on loyalty activities like points accumulation, tier upgrades, or reward redemptions.

Screenshot of Diller AI Companion interface helping a retail user generate SMS campaign content. The chatbot suggests age targeting, industry selection, and presents four personalized SMS message options for a clothing store. The interface showcases AI-powered loyalty program automation designed to streamline campaign creation.

Harnessing the power of Artificial Intelligence

When a company applies AI to its data, they can see patterns and trends that help predict what might happen in the future. This means that they can give customers offers and advice that are more suitable for them. In this way, companies can create a better experience for their customers and make smarter decisions. By using AI on the customer data, the stores can improve the relationships with the members of their loyalty program.

Launched in 2024, Diller AI Companion is an AI tool in the Diller app that helps customers to write creative and effective marketing texts. Diller AI Companion is available for free to all customers, with the development of a customized Diller AI Companion as an additional option. The more advanced Diller Copilot that uses Azure Open AI on the customers' database to analyze data better, will be available in 2025.

The power of MyLINK MarketingPlatform and Diller is considerably strengthened with the use of AI, offering businesses even more powerful tools to engage customers and drive long-term loyalty.

Screenshot of an advanced campaign automation flow in MyLINK MarketingPlatform. The visual shows a drag-and-drop interface used to create personalized marketing workflows based on customer behavior, including segment splits, email and SMS triggers, wait timers, and engagement-based actions—illustrating how loyalty program automation drives targeted communication.

Key benefits and examples of use cases

The seamless connection between MarketingPlatform and Diller ensures that loyalty programs not only drive customer retention but also amplify the impact of every marketing interaction. Together, they enable businesses to foster lasting relationships, reward loyalty effectively, and drive consistent revenue growth. Explore how you could apply these tools for your business below.

1. Enhanced personalization

By combining Diller and MyLINK MarketingPlatform, you can leverage loyalty data to create hyper-personalized marketing campaigns and automation flows.

For example:

  • Use customer purchase history from Diller to send personalized product recommendations.

  • Reward loyal customers with exclusive discounts or offers via email or SMS.

Illustration showing automated lead generation and customer segmentation using loyalty program automation. Visual includes leads from Facebook ads and web forms added to a list, followed by timed SMS and email messages. Highlights how LINK Mobility’s MyLINK MarketingPlatform supports multi-channel workflows and targeted loyalty communication.

2. Seamless multi-channel communication

MyLINK MarketingPlatform supports outreach channels for email, SMS, and push notifications.

With Diller data feeding into MarketingPlatform, you can:

  • Notify customers about their points balance or rewards via their preferred channel.

  • Send reminders for expiring rewards or exclusive events, ensuring customers stay engaged.

Graphic illustrating loyalty program automation with LINK Mobility and Diller. Shows how customer data—from web forms and ad leads—is used to trigger automated SMS and email campaigns. Includes MyLINK MarketingPlatform handling segmentation based on third-party, behavioral, and demographic data for personalized loyalty communication.

3. Improved customer retention

Automated workflows allow you to nurture customer relationships.

For instance:

  • Create a “Welcome Back” campaign triggered when a lapsed customer makes a new purchase.

  • Set up tier-based rewards notifications, encouraging customers to reach the next level of your loyalty program.

Automation flow showing a loyalty program re-engagement campaign using MyLINK MarketingPlatform. A customer receives an automated SMS or email with a 15% discount code ("WELCOMEBACK") after being inactive, based on data collected from web forms and ad leads.

4. Data-driven decision making

Both MyLINK MarketingPlatform and Diller offer robust analytics.

Together, they provide a holistic view of your customers, allowing you to:

  • Analyze which campaigns drive the most loyalty program sign-ups or redemptions.

  • Identify high-value customers and target them with special offers.

Illustration of a loyalty program analytics dashboard showing segmented customer data, bar charts, and pie charts. Visualizes how LINK Mobility and Diller use data insights to optimize marketing automation and improve loyalty program performance.

How to get started

Getting started with this integration is straightforward:

  1. Consult with LINK Mobility: Our experts can help you understand how to connect Diller to MyLINK MarketingPlatform based on your business needs.

  2. Define Your Goals: Determine what you want to achieve with your loyalty program and marketing efforts – whether it’s driving sales, increasing retention, or boosting customer lifetime value.

  3. Implement: Use MyLINK MarketingPlatform’s intuitive interface to set up marketing automation flows and campaigns that leverage your customer data in the Diller platform.

  4. Optimize Continuously: Use analytics from both platforms to refine your campaigns, ensuring they remain effective and engaging.

The integration of LINK Mobility’s Marketing Automation system and Diller’s customer loyalty platform empowers retail and e-commerce businesses to take customer loyalty and engagement to new heights. By combining robust marketing automation capabilities with advanced loyalty program features, you can create memorable customer experiences, drive repeat business, and gain a competitive edge.

Key takeways

Stronger Customer Retention – Reduce acquisition costs by nurturing loyal customers
Hyper-Personalized Marketing – Leverage loyalty data for targeted campaigns
Seamless Multi-Channel Communication – Engage via SMS, email, and push notifications
AI-Powered Insights – Use AI-driven analytics to optimize engagement strategies
Data-Driven Growth – Make informed decisions with advanced loyalty analytics

Did you find the article and topic interesting?

If you would like to explore the subject further, discuss ideas, or understand how it could apply to your business, we are here to continue the conversation.

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