The LINK History from 2000 to 2021

In 2021, LINK Mobility marked a major milestone - our first anniversary as a publicly listed company on the Oslo Stock Exchange. But our journey started long before that. From our roots in Norway in 2001 to becoming one of Europe’s leading providers of CPaaS (Communication Platform as a Service), this blog takes you through LINK’s evolution and the values that continue to guide us today.

LINK at a Glance

From local SMS provider to international CPaaS leader, LINK Mobility has grown steadily by staying focused on scalable communication and customer-centric innovation.

Here are some key facts that define our reach and impact:

• Founded: 2001 in Oslo, Norway

• Employees: 714 people across 30 offices in 19 countries

• Revenue (2021 Pro Forma): NOK 4.6 billion

• EBITDA: NOK 619 million (13% margin)

• Customers: 47,300 worldwide

• Messages sent in 2021: 14.4 billion

From day one, LINK was built to serve businesses with scalable and reliable SMS solutions. Over time, our focus shifted from A2P messaging to omnichannel CPaaS - bridging the gap between platforms and people through messaging channels like WhatsApp, Email, RCS, Voice, and of course, SMS.

From A2P Roots to Global CPaaS Growth

Our foundation in A2P SMS gave us a strong entry point into digital communications. As customer behavior changed and channel preferences evolved, so did LINK. We expanded our offerings, acquired leading regional providers, and scaled our infrastructure to meet the growing demand for unified, cloud-based communication platforms.

Today, our CPaaS solutions enable businesses to manage conversations at scale - across customer care, marketing, authentication, and operational alerts - using a single, secure platform.

The Values That Drive LINK Forward

LINK’s transformation over the years would not have been possible without the shared values that shape our culture. In 2021, we renewed and redefined those values to reflect who we are today - and who we aim to become.

• United
  Our strength lies in our diversity. We bring together people from many cultures and backgrounds, and we thrive by working as one team - across countries, departments, and functions.

• Dedicated
  We are driven by purpose and passion. Every LINK employee shares a commitment to delivering great service - for our customers, our colleagues, and our partners.

• Enthusiastic
  We bring energy to everything we do. With collaboration, curiosity, and a positive mindset, we create better outcomes for everyone - inside and outside the company.

Global Reach, Local Presence

With offices in 19 countries, LINK combines international scale with local expertise. We understand the nuances of each market - language, culture, and regulation - allowing us to serve over 47,000 customers with tailored solutions that truly fit.

Whether you are a global enterprise or an SME, LINK offers scalable services with a human touch. Our local sales and customer success teams provide personalized onboarding and support.

For companies that prefer a more hands-on approach, we also offer user-friendly self-service brands including:

• SMSAPI

• Spot-hit

• See Me

• Total Connect

• SMS.it

Wherever you are, whatever your size, LINK is here to help you connect, engage, and grow.

Collaboration That Drives Innovation

LINK’s value extends beyond our own product suite. Through the LINK Partner Community, we work closely with software vendors, CRM providers, agencies, system integrators, and telecom partners to co-develop and co-sell integrated communication solutions.

From local agencies to global technology providers, our partner ecosystem covers a wide range of industries and markets. This diversity enables us to deliver tailored, high-performance solutions at any scale.

We support our partners with marketing resources, joint campaigns, and access to our product roadmap - ensuring they stay competitive and innovative in an ever-changing market.

Looking Ahead

LINK’s story is not just about technology. It is about people, partnerships, and the constant drive to help businesses connect with their audiences in smarter, more meaningful ways.

As customer expectations continue to evolve, LINK is committed to staying at the forefront - investing in omnichannel capabilities, low-code tools, and AI-powered messaging solutions that scale with our customers’ needs.

We LINK the world - creating better communication between businesses and their users, one message at a time.