What is an SMS Gateway and how Developers use it

An SMS gateway is a service that allows software applications to send and receive SMS messages via APIs. It acts as the bridge between your system and the telecom network, routing messages securely and reliably to mobile users around the world.

Whether you are building two-factor authentication, appointment reminders, or real-time alerts, a robust SMS gateway helps you deliver messages at scale, without managing telecom infrastructure.

How an SMS Gateway Works

An SMS gateway connects to multiple telecom carriers globally and exposes that network via an API. From the developer's perspective, it simplifies sending an SMS to just a few lines of code. Behind the scenes, the gateway handles encoding, queuing, routing, error handling, retries, and delivery receipts.

Typical developer features include:

• RESTful API endpoints

• Bearer token authentication

• Batch sending support

• Delivery callbacks

• High throughput & low latency

The best SMS gateways abstract the complexity of carrier infrastructure and offer local compliance, language support, and performance optimization - all through a developer-friendly interface.

MyLINK SMS API: A Trusted SMS Gateway for Developers

MyLINK SMS API is LINK Mobility’s REST-based SMS gateway built for scale and speed. It supports a wide range of business messaging needs - from OTP and alerts to marketing campaigns - while keeping the developer experience simple.

Key Capabilities

• Send Single or Batch Messages
  Send up a large amount of SMS messages per request with structured JSON payloads.

• Prioritized Delivery
  Use “High” priority for time-sensitive use cases like OTP.

• Inbound SMS Support (MO)
  Receive replies via short codes, long numbers, or keywords - ideal for two-way messaging.

• Real-Time Delivery Reports
  Track status via webhook callbacks for full delivery transparency.

• Clean Developer Experience
  REST API with full documentation, sample payloads, and token-based authentication.

Why Developers Trust MyLINK SMS API as Their SMS Gateway

When every second counts, your SMS gateway should already be trusted at scale. MyLINK SMS API powers the delivery of billions of messages annually for local and global brands - handling everything from marketing campaigns to real-time, mission-critical alerts.

With LINK Mobility, you get:

• Proven infrastructure trusted by enterprises worldwide

• 99.99% uptime with robust failover and retry logic

• Built-in compliance and local routing across markets

• Real-time delivery reports and error tracking

• Local support in 18+ European countries

• Scalable architecture ready for any volume or use case

Whether you are sending OTPs, service alerts, or transactional updates, MyLINK SMS API gives developers the tools to build reliable messaging into any product - fast, secure, and fully documented.

Direct Connections to Global Mobile Networks

LINK Mobility operates as a trusted SMS gateway with direct connections to the world’s leading Mobile Network Operators (MNOs). This infrastructure ensures your messages are delivered with low latency, high reliability, and full compliance - making it ideal for mission-critical communications.

Direct MNO Connectivity via a Reliable SMS Gateway

• Faster delivery times
  Messages are routed through the shortest and most reliable network paths.

• Improved deliverability
  With fewer intermediaries, your messages avoid unnecessary delays or failures.

• Enhanced delivery tracking
  You gain more precise, real-time insights through end-to-end delivery reporting.

• Built-in compliance
  Local telecom regulations are handled through our established carrier relationships.

With MyLINK SMS API as your SMS gateway, you benefit from LINK Mobility’s global telecom integrations and local expertise - helping your application scale securely and perform consistently in every market.