Christiania Belysning Lights Up Black Week with Norway’s First RCS Campaign

Customers needed education and conversion help

During peak campaigns like Black Week, Christiania Belysning wanted to go beyond traditional SMS and explore a more engaging, interactive messaging format to improve conversion rates and drive click-throughs. They needed a solution that would stand out in busy inboxes and offer a seamless brand experience.

Using RCS to blend design inspiration with buying prompts

To meet these goals, LINK partnered with Forte Optimize to pilot Norway’s firstRCS (Rich Communication Services) retail campaign. Designed for Black Week, the initiative used branded messaging, images, videos, and call-to-action buttons, all directly within the native messaging app.

The rich format delivered:

• Verified sender identity for trust and security

• A dynamic experience with tappable CTAs and bold visuals

• Seamless integration into Christiania Belysning’s marketing strategy

The campaign ran alongside traditional SMS to allow direct comparison, and the results were eye-opening.

Stronger product engagement and smarter e-commerce guidance

The RCS pilot drove stronger customer engagement and helped Christiania Belysning stand out in the cluttered Black Week landscape. With more interactive content and a branded presentation, the campaign delivered a richer customer experience that improved both trust and response.

📈 Highlights include:

• Stronger brand visibility and recall

• Higher customer engagement and click-through rates

• A safer, verified messaging environment

• Increased conversion potential compared to standard SMS

Looking to break through the noise with your campaigns? LINK offers the strategy, technology, and European reach to help you lead the way with RCS.

AsEurope’s leading provider of RCS Business Messaging, we bring brands closer to their customers with richer, safer, and smarter communication.