How Diller Boosted Retail Loyalty with LINK’s Automation

Retailers didn't connect loyalty with smart messaging

Retailers and e-commerce businesses often struggle to retain customers and increase purchase frequency. While many focus on acquisition, they lack the tools to build lasting loyalty. Diller needed a way to empower its clients with real-time, personalised communication that turns occasional shoppers into returning, loyal customers.

Using LINK APIs and platforms to sync loyalty and SMS

LINK partnered with Diller to integrate itsMyLINK MarketingPlatform with Diller’s loyalty programme engine, creating a powerful automation ecosystem for retailers.

Key capabilities included:

• Triggered SMS and email campaigns based on customer loyalty data

• Personalised offers driven by purchase history and engagement level

• Easy-to-use automation flows for campaign design and execution

• Use ofAI to analyse behaviour and optimise engagement strategies

Retailers using the combined platform could now send timely, relevant messages to customers, improving satisfaction, retention, and long-term value.

Personalized marketing, better customer data, and increased loyalty

The integration delivered measurable value for both Diller and its retail clients. Retailers saw deeper engagement, more consistent repeat purchases, and better campaign performance, without needing a large marketing team or heavy manual effort.

📈 Highlights include:

• Stronger loyalty programme performance with automated outreach

• Seamless omnichannel messaging via SMS and email

• Better campaign ROI through audience targeting

• Time saved thanks to intuitive automation tools

This partnership empowered small and mid-sized retailers with the kind of tech usually reserved for enterprise players.