How Diller Boosted Retail Loyalty with LINK’s Automation

Stronger loyalty performance
driven by automated outreach
Higher retention rates
supported by timely, relevant messages
Retailers didn't connect loyalty with smart messaging
Retailers and e-commerce businesses often struggle to retain customers and increase purchase frequency. While many focus on acquisition, they lack the tools to build lasting loyalty. Diller needed a way to empower its clients with real-time, personalised communication that turns occasional shoppers into returning, loyal customers.
Using LINK APIs and platforms to sync loyalty and SMS
LINK partnered with Diller to integrate itsMyLINK MarketingPlatform with Diller’s loyalty programme engine, creating a powerful automation ecosystem for retailers.
Key capabilities included:
Triggered SMS and email campaigns based on customer loyalty data
Personalised offers driven by purchase history and engagement level
Easy-to-use automation flows for campaign design and execution
Use ofAI to analyse behaviour and optimise engagement strategies
Retailers using the combined platform could now send timely, relevant messages to customers, improving satisfaction, retention, and long-term value.
Personalized marketing, better customer data, and increased loyalty
The integration delivered measurable value for both Diller and its retail clients. Retailers saw deeper engagement, more consistent repeat purchases, and better campaign performance, without needing a large marketing team or heavy manual effort.
📈 Highlights include:
Stronger loyalty programme performance with automated outreach
Seamless omnichannel messaging via SMS and email
Better campaign ROI through audience targeting
Time saved thanks to intuitive automation tools
This partnership empowered small and mid-sized retailers with the kind of tech usually reserved for enterprise players.
Need loyalty messaging?
Looking to power loyalty with real-time automation? LINK’s flexible CPaaS platform delivers the tools to personalise, automate, and scale engagement effortlessly.