How Gamm vert Boosted Catalog Engagement with LINK's RCS Messaging

Seasonal marketing needed a refresh, app-free delivery method

With fall campaigns approaching, Gamm vert sought a more engaging, media-rich way to promote its seasonal catalogs. Traditional SMS had limitations in terms of design and interactivity, and the brand wanted to deliver a more compelling experience that would drive both online and in-store traffic, especially during major promotional periods.

Crafting RCS journeys to spotlight garden deals

In collaboration with data and retail tech partnerAquitem, Gamm vert launched its firstRCS (Rich Communication Services) campaign with LINK Mobility to enhance catalog distribution.

The RCS messages included:

• A visually branded cover image that matched the catalog theme

• A direct link to the interactive catalog

• Tappable call-to-action buttons to drive traffic and conversions

• Afallback Rich SMS version to ensure 100% delivery compatibility

This ensured that nearly all recipients experienced a version of the campaign, regardless of RCS readiness.

Better reach, more clicks, and higher in-store visits

The campaign exceeded expectations, offering standout engagement rates and reaffirming the value of RCS for both promotion and long-term customer loyalty strategy.

📈 Highlights include:

• 44% RCS compatibility rate—nearly 1 in 2 received the rich version

• 16.39% engagement rate (recipients who clicked via RCS)

• 4x higher click rate on RCS vs. fallback Rich SMS

• 80% average read rate on RCS campaigns across the year

• 15% average CTA click-through rate over time

These results convinced Gamm vert to adopt RCS as a core channel for 2024, expanding its use beyond catalogs to other promotional and loyalty campaigns.