How Gautier Increased Store Visits with LINK’s RCS Campaigns
33%
RCS compatability rate
The Challenge
In a competitive retail landscape, Gautier wanted to deliver targeted, compelling promotional messages to drive foot traffic to its physical stores. Traditional SMS lacked the visual and interactive capabilities to fully convey offers and brand personality, especially during seasonal campaigns and events.
How LINK Helped
To create more impactful outreach, Gautier partnered with LINK to launchRCS (Rich Communication Services) campaigns, bringing its promotional messages to life through interactive mobile experiences.
Campaign features included:
Rich visuals and brand imagery to highlight in-store offers
Tappable buttons and clear calls-to-action for store visits
Personalised content formats, optimised for engagement
Seamless fallback to standard SMS for recipients without RCS compatibility
The first campaign promoted a VAT-free event at trade shows. A second campaign in October extended this success to general in-store traffic.
“This type of RCS messaging is really interesting because we can go further in communication by personalizing even more and including photos to illustrate.”
Success in action
The results validated Gautier’s move to RCS as a core engagement channel. Not only did it improve the experience, but it also boosted real-world results, getting more customers through the door.
📈 Highlights include:
33% RCS compatibility rate—1 in 3 received the enhanced message
2.04% engagement rate for the first campaign
Positive feedback on visual richness and personalization
Encouraged by these outcomes, Gautier has committed to expanding its use of RCS for future retail campaigns, including year-end promotions across its full network.
Need engaging RCS campaigns?
Retail engagement needs to be both personal and powerful. With LINK’s RCS campaigns, brands like Gautier deliver interactive messages that truly drive action.