How Paris Basketball Created a Courtside Christmas Experience with RCS
3,931
personalized invites
Booking conversions
through interactive invitations
A game wasn’t enough, it needed to feel like a celebration
For its highly anticipated Christmas Game on December 23, 2023, Paris Basketball needed to go beyond the scoreboard. The club wanted to promote the match as an immersive, family-friendly VIP event, blending the thrill of basketball with the magic of the holidays. Traditional marketing channels wouldn’t capture the festive atmosphere or spark the desired emotional connection.
Delivering festive invites with RCS magic
Paris Basketball turned to LINK Mobility to launch anRCS (Rich Communication Services) campaign designed to engage fans through interactivity, personalization, and visual storytelling.
Key features of the campaign:
Rich media and interactive RCS messages with reply buttons and visuals
Personalized invitations to nearly 4,000 targeted contacts
Rich SMS fallback for devices not supporting RCS
Seamless booking path directly through the message interface
The experience promised: “Immerse yourself in the festive atmosphere with an unforgettable VIP experience. Enjoy the Christmas spirit and a match full of entertainment and surprises with your children!”
More VIP bookings, more excitement, more fans courtside
The campaign generated buzz and bookings while cementing Paris Basketball’s image as a modern, family-centric club.
📈 Highlights include:
3,931 targeted fans received personalized RCS or fallback messages
Strong engagement and booking conversion through the messaging channel
Strengthened perception of Paris Basketball as an entertainment-first, community-focused brand
Effective use of LINK’s platform for analytics and performance tracking
And on the night? The team sealed the celebration with a 78–67 win in front of delighted fans.
“The communication about our event match was a success and the Accor Arena was once again the scene of the celebration of basketball during this Christmas Game. Thank you to LINK Mobility for its support and responsiveness.”
Use messaging to digitize the event experience!
Want to turn your event into an experience? LINK’s RCS campaigns deliver high-impact, interactive communication that drives conversions and excitement.