How Storebrand Simplified Payments with LINK’s Mobile Invoice via SMS

Faster payments
with click-to-pay simplicity
Reduced fall-offs
with user-friendly invoice flows
Invoices were a hassle to pay and easy to forget
Storebrand needed to streamline its billing process to offer customers a faster, easier, and more user-friendly payment experience. Traditional invoices risked delays and friction, and the brand wanted to reduce missed payments while aligning its services with customers’ mobile-first habits.
A mobile invoice flow that’s smooth and click-to-pay
In partnership with LINK Mobility, Storebrand implemented aMobile Invoice solution delivered via SMS, enabling customers to pay instantly from their phones, no logins or manual form entry required.
Here’s how the journey works:
Customers receive an SMS with a secure URL to their mobile invoice
The landing page auto-fills the invoice details (amount and OCR)
Customers choose Vipps or card payment with just a few taps
Payment is processed instantly, and confirmation is received in real time
The solution also fits into Storebrand’s wider digital and customer-centric strategy, with LINK supporting both technical implementation and partner coordination.
“At Storebrand, we care about making it easy to become and remain a customer. That’s why we’re excited to launch this solution with LINK Mobility. The combination of clear messaging, click-to-pay action, and a smooth invoice process makes payments easy and reduces defaults.”
Fewer delays, faster payments, and better UX
The mobile invoice solution has greatly improved the customer experience while reducing payment friction and the risk of late or failed payments.
📈 Highlights include:
Faster payments thanks to click-to-pay via SMS
Reduced fall-off rates due to simpler flows
Improved customer satisfaction through clear, branded UX
Foundation for deeper strategic collaboration between LINK and Storebrand
“Our goal is to help Storebrand develop more innovative solutions and better services that result in a competitive advantage and increased revenue.”
Need frictionless payments?
Want to improve cash flow and reduce customer friction? LINK’s mobile invoice technology delivers smoother billing and faster payments, on any device, at any time.