How Teva Used WhatsApp to Make Drug Info Safer, Faster, and Smarter

Complex medication information was hard to follow

In Spain and beyond, many patients struggle to understand traditional medication leaflets, often skipping them altogether. This confusion increases the risk of misuse, incorrect dosage, or avoidable side effects. Teva identified a critical need for a simpler, more accessible way for patients to find accurate information about their treatments.

Introducing Medi, the WhatsApp assistant, making drug info clear

Teva partnered with LINK Mobility to launchMedi, a virtual assistant built onWhatsApp Business API and powered by AI.

Key features of the solution:

• Patients interact directly via WhatsApp, a familiar and widely used platform

• Users can type the medication name or upload a photo of the packaging

• Medi responds instantly with clear, simplified information about dosages, side effects, interactions, and usage instructions

• AI continuously improves the assistant’s accuracy and responsiveness based on patient questions

• 24/7 accessibility via a trusted, encrypted channel

This direct-to-patient solution removes the barriers of technical language and makes healthcare information intuitive and mobile-native.

Instant answers, safer patients, and smarter care

Medi has transformed how patients engage with medicine instructions, turning complex leaflets into quick, friendly chats.

📈 Highlights include:

• Instant access to medical information 24/7

• Clearer, easier-to-understand responses than printed leaflets

• Reduced risk of misuse or misdosage

• Continuous AI learning from live conversations

• Strong positioning for Teva as a digital healthcare pioneer