Automating eCommerce with Feeds and Dynamic Segments

Commerce marketing is no longer about sending one-size-fits-all newsletters. Customers expect relevance, speed, and value – delivered right when they need it. Automating your campaigns with product feeds and dynamic segments helps you meet those expectations while saving time and increasing results.

Whether you want to recover abandoned carts, promote price drops, or announce new arrivals, smart automation ensures you always hit the mark - without manual effort.

Smarter Targeting for eCommerce with Automation

eCommerce marketers rely on speed, accuracy, and personalization to grow revenue. Manually sending offers or updating product lists just does not scale. That is where automation, product feeds, and dynamic segmentation come in.

In this guide, we show how to use MyLINK MarketingPlatform to automatically target the right audience with the right message - based on live data from your store.

Product Feeds and Dynamic Segments Drive Performance

A product feed is a live connection to your store’s catalog. A dynamic segment is a rule-based group that updates automatically.

Together, they let you:

• Sync new products and prices automatically

• Build segments based on behavior, cart status, and preferences

• Trigger real-time campaigns when conditions are met

The combinations brings you relevant emails, faster time-to-market, and higher conversion rates - with less manual work.

Use Cases for Automation with Feeds and Segments

There are many practical ways to leverage feeds and dynamic segments in eCommerce automation.

Here are some of the most effective examples to boost engagement and sales:

1. Back in Stock Alerts

Automatically notify customers who showed interest when a product is restocked. This is done by combining a dynamic segment of users who viewed or favorited the item with a trigger that monitors inventory levels in your product feed.

Example:
“You asked for it - [Product Name] is back. Order now before it sells out again.”

This timely notification taps into customer anticipation, encouraging quick purchases.

2. Price Drop Notifications

Send targeted emails to users who browsed or showed interest in a product when its price drops. Using your product feed, the system identifies which items have a new lower price and triggers an email with a special offer.

Example:
“The item you loved just got cheaper. Save 20% on [Product Name] - today only.”

This strategy helps convert window shoppers into buyers by emphasizing savings and urgency.

3. New Arrivals

Keep customers engaged by highlighting new products in categories they’ve shown interest in. Dynamic segments track user behavior, allowing you to send personalized announcements of fresh inventory that matches their preferences.

Example:
“New in: Fresh arrivals in [Category Name] - just for you!”

This approach drives excitement and repeat visits to your store.

4. Abandoned Cart Follow-Up

Recover potentially lost sales by reminding users who left items in their cart. Your product feed dynamically pulls product details, images, and pricing into the reminder email, making it easy for customers to complete the purchase.

Example:
“Still thinking it over? Complete your order today and get free shipping on [Product Name].”

Personalized, timely nudges increase conversion rates significantly.

5. Low Inventory Push

Create urgency by alerting users when popular products they viewed are almost sold out. Monitoring stock levels via the product feed allows you to send these alerts before the product disappears.

Example:
“Only 3 left in stock: [Product Name]. Get yours before it is gone!”

Scarcity messaging motivates faster decisions and prevents lost sales.

Dynamic Segments That Update Themselves

In eCommerce, customer behavior can change rapidly, and your marketing needs to keep pace. Static email lists quickly become outdated, sending irrelevant messages that don’t engage. Dynamic segments solve this problem by updating automatically based on real-time user actions, making your campaigns smarter and more effective.

Here are some practical dynamic segment examples along with campaign ideas that match their behaviors:

By using these dynamic segments, your marketing messages stay relevant and timely, helping guide customers along their buying journey with personalized content that matches their current interests and actions.

Dynamic segmentation ensures you avoid sending generic emails that can feel intrusive or annoying. Instead, every message is context-aware, boosting engagement, conversion rates, and ultimately customer satisfaction.

Tips to Maximize Results

To get the most from your automation with feeds and dynamic segments, focusing on continuous improvement is key. These best practices will help you enhance engagement, boost conversions, and create a seamless experience for your customers.

• Use rich product content
  Pull in images, product names, and prices from your feed to make emails visually appealing and easy to scan. This helps grab attention quickly and supports buying decisions.

• A/B test your subject lines and layout
  Experiment with different subject lines, email designs, and call-to-actions. Small tweaks can result in meaningful increases in open and click rates.

• Avoid overlap
  Prevent customers from being overwhelmed by multiple emails in one day by applying filters that control frequency and relevance.

• Combine channels
  Use email alongside SMS for time-sensitive campaigns such as price drops or low stock alerts to increase immediacy and reach.

• Monitor your segments
  Customer behavior and your product catalog evolve, so regularly review and refine your segment rules to keep your messaging accurate and impactful.

Automating your eCommerce marketing with feeds and dynamic segments lets you send timely, personalized messages that boost engagement and sales. With MyLINK MarketingPlatform, setting up and optimizing these automations is easy.