Blog
What is behavioral segmentation in marketing?
Behavioral segmentation uses customer actions to create more relevant marketing.
How to grow email subscriptions with social media
Turning social media engagement into long-term email subscription growth.
What characterizes a target audience in marketing?
How behavior, intent and context define a target audience.
Owned Marketing vs Third Party Marketing
Owned and third party marketing work best together.
How to Build and Scale a B2C Customer Acquisition Strategy
Create a customer acquisition strategy that drives real, scalable B2C growth.
How to do lifecycle marketing
Lifecycle marketing made simple with LINK Mobility communication tools.
What Is Owned Media
Learn how owned media helps you build direct, lasting customer relationships.
Business Messaging Channel Security and Protection
Secure and verified messaging across SMS, Email, WhatsApp, and RCS.
Choosing SMS or Email for Password Recovery
Fast and secure password recovery with SMS or Email using MyLINK APIs.
How Text Message RCS Delivers Better Notifications
How text message RCS improves customer notifications and trust.
OTP Meaning and How It Works
What OTP means and how one time passwords work securely across channels.
Email Design Best Practices That Deliver Results
Email design best practices for responsive, accessible, high-impact campaigns.
6 Expert Tips to Avoid Online Fraud
Discover expert tips to avoid online fraud and stay protected.
What is spoofing, phishing, and smishing?
Understand spoofing, phishing, and smishing. Llearn how they work and how to protect your business from cyber fraud.
The 8 Email Marketing Templates Every Brand Should Have
Learn how to create 8 practical email marketing templates for your brand.
Text Abbreviations in Business Communication
120+ text abbreviations to improve business communication via SMS, email & chat.
The Email Warm-Up Checklist
Your step-by-step checklist to warm up email domains and boost deliverability.
The Importance of Email Warm-Up for High-Volume Campaign Success
Warm up your email domain and IP to ensure high-volume inbox success.
Global SMS Marketing Benchmarks
Discover global SMS benchmarks and ways to improve results.
Common Email Hard Bounce Causes and Fixes
Avoid email hard bounces to protect deliverability and sender reputation.
What is Email Soft Bounce and How to Handle it
Discover what email soft bounces are, why they happen, and how to fix it.
