Blog
What is behavioral segmentation in marketing?
Behavioral segmentation uses customer actions to create more relevant marketing.
How to grow email subscriptions with social media
Turning social media engagement into long-term email subscription growth.
WhatsApp Chatbot: How to automate and scale customer conversations
Automate and scale customer conversations with WhatsApp chatbots.
What characterizes a target audience in marketing?
How behavior, intent and context define a target audience.
Strategies for targeted email marketing campaigns
Learn strategies for targeted email marketing campaigns using segmentation.
The best time to send WhatsApp campaigns
Learn the best time to send WhatsApp campaigns and how to improve engagement.
Owned Marketing vs Third Party Marketing
Owned and third party marketing work best together.
How to Build and Scale a B2C Customer Acquisition Strategy
Create a customer acquisition strategy that drives real, scalable B2C growth.
How to do lifecycle marketing
Lifecycle marketing made simple with LINK Mobility communication tools.
What Is Owned Media
Learn how owned media helps you build direct, lasting customer relationships.
Business Messaging Channel Security and Protection
Secure and verified messaging across SMS, Email, WhatsApp, and RCS.
Choosing SMS or Email for Password Recovery
Fast and secure password recovery with SMS or Email using MyLINK APIs.
How Text Message RCS Delivers Better Notifications
How text message RCS improves customer notifications and trust.
OTP Meaning and How It Works
What OTP means and how one time passwords work securely across channels.
What are the 4 segmentation types?
Learn how the 4 main segmentation types are used in marketing
Email Design Best Practices That Deliver Results
Email design best practices for responsive, accessible, high-impact campaigns.
How to use the Gmail Promotions tab effectively for business email
Improve email campaign visibility in the Gmail Promotions tab.
6 Expert Tips to Avoid Online Fraud
Discover expert tips to avoid online fraud and stay protected.
Examples of good email address structure
How to build a clear email address structure for your business communication.
What is spoofing, phishing, and smishing?
Understand spoofing, phishing, and smishing. Llearn how they work and how to protect your business from cyber fraud.
