Benefits of Sending Shipping Confirmation via SMS and Email
Keeping customers informed about their orders is key for any business today. Using both SMS and email for your shipping confirmation solution can improve the customer experience, build trust, and cut down on support questions. Whether you run an online shop or a logistics company, knowing when and why to use each channel helps you send shipping updates that actually reach and engage your customers.
In this blog, we’ll explain why a mix of SMS and email works best for shipping confirmations, share tips on how to make these messages more effective, and show how LINK Mobility’s MyLINK SMS API and MyLINK Email API can make sending these notifications easier and more personal.
What Is a Shipping Confirmation Solution?
A shipping confirmation solution is an automated solution designed to keep customers informed the moment their order leaves the warehouse.
It sends notifications that include important details such as:
A reminder of what was purchased
Estimated delivery date
Tracking links
Customer support contact information
Sharing this information promptly and clearly not only reassures customers but also helps reduce common questions like “Where is my order?” - saving time for both customers and your support team.
Benefits of Using Both SMS and Email for Shipping Confirmations
Customers expect timely and clear updates about their orders. Many parcel and logistics companies rely heavily on their mobile apps to send shipping notifications. However, these apps often fall short because customers may not have the app installed, may disable notifications, or simply don’t check the app regularly. This can lead to missed updates and increased customer frustration.
That said, apps remain an important part of the overall experience and can work well in combination with SMS and email notifications to cover all bases.
Using both SMS and email together creates a stronger shipping confirmation solution. Each channel brings unique benefits that complement each other, ensuring your customers stay informed no matter their preferences or device setup.
Why Use Email?
Rich, Detailed Content
Email allows you to include images, complete order summaries, clickable tracking links, and consistent branding.Professional Presentation
Custom email templates help reinforce your brand image and can feature personalized marketing offers or upsells.Referenceable Record
Customers can easily save and search their shipping emails later if they need to check details.
Why Use SMS?
Instant Delivery
SMS messages are almost always opened within minutes, with open rates often over 90%, making it ideal for urgent updates.High Visibility
Texts appear directly on customers’ phone screens without requiring an app or internet connection.Concise and Clear
SMS delivers just the essential information like tracking codes or delivery status in a quick, easy-to-read format.
By combining the rich detail of emails, the immediacy of SMS, and the functionality of parcel or logistics apps, companies can build a comprehensive shipping confirmation solution that meets customers wherever they are.
When to Use SMS or Email in Your Shipping Confirmation Solution
Choosing the right channel for each type of shipping notification is key to effective communication. Different messages call for different approaches - some require rich detail, while others need to be quick and attention-grabbing. The table below outlines common shipping scenarios and the best channel(s) to use for each, helping you deliver timely, relevant updates that customers appreciate.
Combining these channels ensures customers receive the right message through their preferred medium at the right time.
How to Optimize Your Shipping Confirmation Solution
A well-optimized shipping confirmation solution does more than just send notifications - it provides clear, useful information in a way that reflects your brand and meets customer expectations. By focusing on key best practices, you can improve the effectiveness of your shipping emails and SMS messages, boost customer satisfaction, and reduce support inquiries.
Include Essential Info
Always share order summary, tracking link, estimated delivery time, and support contacts.Maintain Branding Consistency
Use your logo, colors, and tone across both email and SMS for recognition and trust.Personalize Messages
Use customer data to tailor greetings, order details, and recommendations.Ensure Mobile-Friendliness
Design emails and SMS content for optimal readability on all devices.Automate with APIs
Use MyLINK Email API and MyLINK SMS API to send personalized, timely notifications without manual effort.
Choosing the Right Delivery Channel for Your Shipping Confirmation
A comprehensive shipping confirmation solution that combines both SMS and email is essential for delivering a great customer experience. The rich detail and branding possibilities of email, paired with the immediacy and high visibility of SMS, create a smooth and reliable communication flow that keeps customers informed and satisfied throughout their delivery journey.
With LINK Mobility’s MyLINK SMS API and MyLINK Email API, you can easily automate, personalize, and optimize your shipping confirmation messages - whether you run an e-commerce store or a logistics company. This powerful combination helps you build trust, reduce support inquiries, and enhance customer loyalty.
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