Best Time to Send Email Campaigns

When you send your email matters. Even the best message can be ignored if it lands in the inbox at the wrong moment. That is why timing should be a key part of your email marketing strategy.

While there is no single “perfect” time that works for everyone, there are proven patterns - and tools like MyLINK MarketingPlatform make it easier to test, track, and adjust your timing for better results.

Why Timing Your Email Campaigns Matters

Timing should be part of every campaign you plan in MyLINK MarketingPlatform.

Here is why it makes a difference:

• Increased engagement: Emails sent at the right time are more likely to be opened and clicked.

• Better deliverability: Sending during non-peak times can reduce delays caused by ISP congestion.

• Stronger conversion: Emails that match user behaviour (like break times or shopping hours) tend to perform better.

With MyLINK MarketingPlatform, you can schedule and automate your sends to match local time zones and user preferences.

Start Testing the Best Time to Send Email Campaigns with These Benchmarks

If you are not sure where to begin with timing, industry benchmarks can offer a helpful starting point. While your own audience data should guide your decisions long term, the following time slots are commonly associated with higher engagement:

These are good reference points, but they are not one-size-fits-all. Use them as a baseline - and then test, adjust, and optimize based on how your own audience responds.

Promotional vs. Transactional Emails

Not all emails should follow the same timing strategy. Understanding the difference between promotional and transactional messages will help you plan more effectively and get better results.

• Promotional emails: Best sent mid-morning or early afternoon, midweek. Use MyLINK MarketingPlatform to schedule bulk promotions, personalize content, and track performance.

• Transactional emails: Triggered by user actions (e.g. purchases, password resets). With MyLINK Email API, delivery happens instantly - timing here depends on user behaviour, not scheduling.

Each type plays a different role in your communication strategy. Use the right tools and timing for each to ensure your emails are both relevant and timely.

Consider Your Audience and Their Habits

There is no universal rule for timing - what works well for one audience may fail with another. To improve results, match your email send times to the routines and expectations of your recipients.

• B2B: Avoid evenings and weekends. Stick to standard working hours when people are more likely to engage with professional content.

• B2C: Weekends and evenings can perform well, especially for retail, promotions, or lifestyle content.

• International audiences: Use scheduling in MyLINK MarketingPlatform, or apply a “follow the sun” approach with MyLINK Email API to reach recipients at the right time in their region.

Knowing your audience and adapting your timing accordingly is key to making your email campaigns feel relevant, not intrusive.