Best Time to Send SMS Marketing

Best Time to Send SMS Marketing

Timing matters when it comes to SMS marketing. Even though most messages are opened, sending them at the wrong time can lead to low engagement - or people unsubscribing. Knowing the best time to send SMS marketing helps you reach customers when they are most likely to respond, which means better results and fewer complaints.

Based on performance data and industry standards, here is a quick guide:

DayBest Time to Send SMS MarketingNotes
Monday12:00 – 14:00Catch attention during lunch breaks
Tuesday10:00 – 12:00High open rates and planning mindset
Wednesday12:00 – 14:00Great for mid-week offers
Thursday10:00 – 12:00Ideal for time-sensitive promotions
Friday14:00 – 16:00End-of-week deals and weekend campaigns
Saturday10:00 – 12:00Light offers or loyalty messages
SundayAvoid sendingLower engagement and higher opt-out rates

Local Regulations and Context Matter

Before you set your send times, always check:

  • Local DND (Do Not Disturb) rules

  • Time zones if you operate across regions

  • Industry-specific preferences (B2C vs. B2B)

With LINK Mobility, you can schedule SMS campaigns by country and time zone, ensuring your messages arrive at the best time to send SMS marketing - not too early, not too late.

Did you find the article and topic interesting?

If you would like to explore the subject further, discuss ideas, or understand how it could apply to your business, we are here to continue the conversation.

LINK Mobility Group
Office: Gullhaug Torg 5, 0484 OSLO
Postal: Postboks 4605 Nydalen, 0405 OSLO
Email: info@linkmobility.com
Tel: +47 22 99 44 00

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