Black Friday SMS Marketing: How to get ready for Black Friday

Black Friday SMS Marketing
Theodor Nørgaard2023-11-06

Black Friday SMS Marketing, is it part of your strategy this year? Black Friday has become a must-attend event for businesses around the world. This shopping day, which traditionally takes place the day after the American holiday Thanksgiving, marks the beginning of the Christmas season and is a golden opportunity to boost sales. In a time when consumers are flocking to stores and online shops, it's crucial for businesses to have an effective marketing strategy in place. Black Friday SMS Marketing could be a goldmine for your business.

Black Friday SMS Marketing isn't just a smart addition to your marketing strategy; it's a powerful tool that can help you reach your customers directly and personally. SMS messages have an impressive 98% open rate and they reach the target audience instantly. In this blog, we will explore the significance of Black Friday for businesses, highlight the importance of SMS marketing and give you valuable insights and tips to optimize your Black Friday SMS marketing campaigns.

So get ready to experience a rewarding Black Friday with LINK Mobility as we share our expertise in Black Friday SMS Marketing.

Preparing for Black Friday SMS Marketing

When it comes to getting your business ready for Black Friday SMS Marketing, there are several crucial steps to take. These steps can make the difference between a successful campaign and one that gets lost in the sea of noise on this hectic shopping day.

Research and target audience

The first step in preparing for Black Friday SMS Marketing is to conduct thorough research and understand your target audience. Black Friday SMS Marketing is about delivering targeted offers to the right people at the right time. Understanding your customers' preferences, behaviors and needs is crucial. SMS Marketing campaigns can have a conversion rate of up to 45%, making them incredibly effective. We recommend that you conduct extensive market research to map out your target audience's interests and buying habits. This will help you shape your Black Friday SMS Marketing offers and messages to appeal directly to your customers' desires.

Building your SMS list

Once you have a clear understanding of your target audience, it's time to build a quality SMS list. A successful Black Friday campaign requires a list of engaged recipients. Use strategies like incentives, sign-up forms on your website and social media to attract subscribers. We recommend offering exclusive Black Friday deals as an incentive for signing up to your list. However, it's important to comply with applicable laws and regulations by obtaining consent from subscribers and giving them the option to unsubscribe at any time. This ensures that your Black Friday SMS Marketing is compliant with the law and respects the privacy of your customers.

By understanding your target audience and building a quality SMS list, you will be well equipped to maximize the effectiveness of your Black Friday SMS Marketing campaign. Keep these tips in mind as you work to create targeted and effective Black Friday offers that will stand out and attract attention on this busy shopping day. Remember, it's all about delivering valuable offers to your customers and creating a positive experience that will strengthen their relationship with your business.

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Create your Black Friday SMS Marketing campaign

Black Friday SMS Marketing is a critical strategy for any business looking to capitalize on this annual shopping day. To achieve success on this day, it's crucial to create a well-structured Black Friday SMS campaign that engages your customers and drives sales.

Create a Strong Message

For your Black Friday SMS Marketing campaign to stand out from the crowd, you need to create compelling offers and messages. Start by identifying the most attractive offers or discounts you want to offer your customers on Black Friday. Examples may include:

  • "Black Friday exclusive: Save 50% on all items today!"

  • "Get free shipping on all orders over 500 kr on Black Friday!"

  • "Buy one, get one free on selected products on Black Friday!"

Once you have your offers, you need to formulate clear and engaging messages. Your SMS messages should be concise, easy to understand and inviting. Use powerful words like "save," "exclusive," "free," and "now" to increase the incentive for customers. Most importantly, include a clearly defined Call to Action (CTA) in your messaging. This could be something like "Click here to shop now," "Visit our store today," or "Enter code BLACKFRIDAY at checkout." A clear CTA gives your customers clear guidance on what to do, which increases the likelihood of them making a purchase.

Time planning

Timing is crucial to the success of your Black Friday SMS Marketing campaign. You need to consider when is the best time to send SMS messages on Black Friday. This largely depends on your target audience. For example, it may be effective to send SMS messages early in the morning when some consumers start looking for deals, or later in the day when most people are online and ready to shop.

To determine the best schedule for your target audience, consider running a small test campaign in the days leading up to Black Friday to measure when your SMS messages get the highest open and conversion rates. This will give you insight into when your customers are most active and receptive.

In terms of time management, it's also important to plan your SMS messages strategically throughout the day. For example, you could send an early morning SMS with a teaser about your offers, followed by an afternoon SMS with the details of your Black Friday offers and a final SMS in the evening as a reminder.

Black Friday SMS Marketing is a powerful way to reach your customers on this important shopping day. By creating compelling messages and scheduling carefully, you can maximize your campaign's effectiveness and increase your revenue on Black Friday. Be sure to consider your customers' preferences and behaviors to create a campaign that appeals directly to them.

Personalization and Segmentation for Black Friday SMS Marketing

In the world of Black Friday SMS Marketing, personalization and segmentation are two powerful tools that can significantly increase the effectiveness of your campaigns. By understanding and implementing these strategies, you can deliver targeted and engaging messages to your customers that increase the chances of conversion.

Personalization of SMS messages

Personalization is the key to connecting with your customers in a personal way. When you send an SMS that feels like it's tailored to the individual customer, the likelihood of engagement and response is much higher. Use customer information such as first name, previous purchase history or preferences to personalize your SMS messages. For example:

  • "Hey Maria, get 20% off your favorite products on Black Friday!"

  • "As a loyal customer, you have early access to our Black Friday offers."

The use of personalization shows your customers that you value their purchases and are aware of their needs and preferences. This can dramatically increase engagement and conversion rates for your Black Friday SMS Marketing campaign.

Segmenting Your List

Segmentation is a strategy that involves dividing your SMS list into smaller groups based on common characteristics or behaviors. This allows you to deliver targeted messages tailored to each segment and their unique needs. Segmentation is key to reaching the right audience with the right message on Black Friday. Here are some examples of effective segmentation strategies:

Purchase history

Split your customers based on their previous purchases. Send special offers to those who have purchased similar products in the past.

Loyalty program

Reward your loyal customers with exclusive offers and access to Black Friday deals before anyone else.


Segment your list by geographic location to offer local offers and events.


Identify customer interests and send relevant offers based on those interests.

Open and click-through rates

Segment your list by how your customers have interacted with your SMS messages in the past. Send targeted offers to those who have shown interest.

By segmenting your list, you can deliver targeted Black Friday offers that are more likely to appeal to each group of customers. This will increase the chances of them converting and making purchases on this busy shopping day.

Black Friday SMS Marketing is not just about mass messaging, it's about delivering relevant and personalized offers to your customers. By implementing personalization and segmentation into your strategy, you can maximize the effectiveness of your campaigns and achieve impressive results on Black Friday.

How to create your SMS strategy for Black Friday 2023

Black Friday SMS Marketing is a crucial part of your overall Black Friday strategy. To ensure success in 2023, it's important to develop a well-considered SMS strategy. In this section, we'll explore the steps you should take to build a strong SMS strategy that maximizes your return on this important shopping day.

Evaluate previous years' results

An important part of developing your Black Friday SMS Marketing strategy is to look back at previous years' results. What worked well in previous campaigns and what could have been improved? Review your SMS marketing data from previous Black Fridays to identify patterns and trends. Examples of questions to consider include:

  1. How many SMS messages were sent and what was the open rate?

  2. How did SMS marketing affect conversion rates and sales?

  3. Which offers or messages were most effective?

  4. When was the best time to send SMS messages?

Analyzing past campaigns gives you insights into what has worked and what can be improved in your upcoming Black Friday SMS Marketing strategy.

Goals and KPIs

To achieve success on Black Friday 2023, it's crucial to set clear goals and key performance indicators (KPIs). Your goals should be specific, measurable, achievable, relevant and time-bound.

Examples of goals can include:

  • Increase Black Friday sales by 20% compared to last year.

    Achieve a minimum 30% open rate on Black Friday SMS messages.

    Convert at least 5% of recipients to purchases during Black Friday.

Once you've established your goals, identify the KPIs that will help measure your success. This could include the open rate, conversion rate, average order value and number of subscribers to your SMS list.

How do you measure success?

To measure the success of your Black Friday SMS Marketing strategy, you need to keep a close eye on the defined KPIs. If your goal is to increase sales by 20%, you can monitor the sales figures on Black Friday itself and compare them to previous years. If your goal is an open rate of at least 30%, analyze the open rate of your SMS messages and make any adjustments in real-time to improve results.

It's also important to use A/B testing to evaluate which offers, messages and schedules work best. For example, you could split your SMS list into two groups and send different offers to each group to see which offer generates higher conversion rates.

By measuring and analyzing your success on an ongoing basis, you can make adjustments along the way and optimize your Black Friday SMS marketing strategy for the best possible results.

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The road to a successful Black Friday

Black Friday is arguably one of the most exciting and busy shopping days of the year. For businesses, it's a unique opportunity to increase sales and strengthen customer relationships. Your Black Friday SMS Marketing strategy is crucial to your success on this day.

As we've explored in this blog, there are several important elements that need to be taken into account to create a successful Black Friday SMS Marketing campaign. It starts with carefully understanding your target audience. Understanding their preferences, behaviors and needs will help you create offers and messages that appeal directly to them.

Personalization and segmentation are also crucial to delivering relevant messages and offers. By personalizing your SMS to the individual customer and segmenting your list by characteristics or behavior, you can maximize engagement and conversion rates.

Finally, it's important to evaluate previous years' results and set clear goals and KPIs for your Black Friday SMS marketing strategy. By measuring your success and making adjustments along the way, you can optimize your campaigns for the best possible results.

So get planning and be ready to impress your customers on Black Friday!

Get in touch with us!

LINK Mobility is here to help you achieve success with your Black Friday SMS Marketing campaign in 2023. We have the expertise and tools to help you reach your goals and make the most of this important shopping day.