Combine Email and SMS for Better Marketing

Email and SMS are not rivals - they are powerful allies. When used in coordination, they create a unified communication strategy that engages customers with the right message, on the right channel, at the right time. MyLINK MarketingPlatform from LINK Mobility makes it possible to orchestrate these channels in a single environment - making your campaigns smarter, faster, and more effective.

Why Combine Email and SMS in Marketing?

Your customers use both channels daily. While email is ideal for detailed storytelling and visual content, SMS is perfect for time-sensitive reminders and nudges that drive action.

Together, they offer:

This is not just theory - it is a data-backed strategy that drives engagement and conversions.

One Place to Orchestrate Both Channels

MyLINK MarketingPlatform is built to help marketers streamline their communication strategies.

Instead of switching between tools, you can:

• Set up automated journeys that trigger emails and SMS based on user behavior

• Sync consent and preferences across channels

• Personalize messages using real-time data

• Track engagement and performance in one intuitive dashboard

Whether you are announcing a sale, sending onboarding emails, or reminding a customer of an abandoned cart, MyLINK MarketingPlatfrom ensures the message lands with impact.

When to Use Email, When to Use SMS - and When to Use Both

Both Email and SMS have unique strengths, but the real power comes from using them together in a coordinated way. Understanding when to use each channel -or both - can help you deliver the right message at the right time for maximum impact.

Combining email and SMS allows you to lead customers through the funnel - from awareness to conversion - without missing a beat.

How SMS Complements and Elevates Your Email Marketing

• Boosts visibility across touchpoints
  While emails are great for storytelling and visuals, SMS helps ensure that key updates are actually seen. Use SMS to alert subscribers when a new campaign hits their inbox.

• Cuts through the noise when it matters most
  Emails can sit unopened - especially during busy periods. With SMS’s 98% open rate, you can reach your audience fast with time-sensitive promotions or urgent reminders.

• Drives faster action
  Create momentum with countdowns, early access alerts, or cart nudges via SMS. It is the perfect channel to turn interest into immediate engagement.

• Supports a smarter consent strategy
  Subscribers who opt in to SMS are often your most engaged customers. This enhances your overall permission list and strengthens future email performance.

Consent-Led, Data-Driven Campaigns - All in One Platform

With MyLINK MarketingPlatform, GDPR compliance is not an afterthought - it is a core feature.

Everything you need to manage multi-channel consent is already built in and tightly integrated with your marketing automation workflows:

• Gather and store permission for Email and SMS in one seamless process

• Allow subscribers to update their preferences anytime

• Segment based on how, where, and when consent was given

• Trigger automated messages and journeys based on consent status and engagement

The result? Smarter, permission-based automation that delivers the right message at the right time - while staying fully compliant.

Real Returns from Email and SMS Marketing Synergy

Combining both channels is not just a tactic - it is a strategy that drives results:

• SMS lifts email performance by driving more opens and conversions

• Shared customer insights fuel dynamic segmentation and testing

• Synchronized flows reduce friction and improve retention

With MyLINK, you can orchestrate every message, automate every touchpoint, and fine-tune every campaign - without switching platforms.

Combine Email and SMS for Better Marketing

The most effective marketing strategies are not built on guesswork - they are built on coordination, consent, and consistency. When you combine Email and SMS in a single, orchestrated flow, you unlock more than just reach - you create a better experience for your audience.

With MyLINK MarketingPlatform, your business can manage permissions, automate messages, personalize touchpoints, and analyze results - all in one place. Whether you are running a flash sale, onboarding new users, or re-engaging lapsed customers, you have the tools to make every message count.

Let your channels work together, not in silos. Use Email for depth, SMS for speed - and MyLINK MarketingPlatform to bring it all together.