Email Open Rate Benchmarks 2025
Understanding your email open rate benchmarks in 2025 is important to measuring performance, adjusting your strategy, and improving long-term engagement. While email trends continue to evolve with new privacy regulations and smarter inbox algorithms, open rate remains a key indicator of relevance, timing, and sender reputation.
What Is an Email Open Rate?
Your email open rate measures the percentage of recipients who open your email out of the total number delivered (not just sent).
Formula:
Open Rate = (Unique Opens ÷ Emails Delivered) × 100
Example: If you send 5,000 emails and 1,000 are opened → Open rate = 20%
Average Email Open Rate Benchmarks in 2025
Here’s what open rates look like across key industries:
ow to Improve Email Open Rates
Segment your audience to send more relevant content
Use A/B testing for subject lines and send times
Keep sender name recognizable and consistent
Clean your lists regularly to remove inactive addresses
Use double opt-in to improve deliverability and engagement
Track and Optimize with MyLINK MarketingPlatform
MyLINK MarketingPlatform helps you monitor email open rate benchmarks in real time with advanced tracking, segmentation, and reporting tools. Combine open rate metrics with clicks, conversions, and behavior-based automation to drive better performance.
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