Email Open Rate Benchmarks 2025

Understanding your email open rate benchmarks in 2025 is important to measuring performance, adjusting your strategy, and improving long-term engagement. While email trends continue to evolve with new privacy regulations and smarter inbox algorithms, open rate remains a key indicator of relevance, timing, and sender reputation.

What Is an Email Open Rate?

Your email open rate measures the percentage of recipients who open your email out of the total number delivered (not just sent).

Formula:
Open Rate = (Unique Opens ÷ Emails Delivered) × 100

Example: If you send 5,000 emails and 1,000 are opened → Open rate = 20%

Average Email Open Rate Benchmarks in 2025

Here’s what open rates look like across key industries:

ow to Improve Email Open Rates

• Segment your audience to send more relevant content

• Use A/B testing for subject lines and send times

• Keep sender name recognizable and consistent

• Clean your lists regularly to remove inactive addresses

• Use double opt-in to improve deliverability and engagement

Track and Optimize with MyLINK MarketingPlatform

MyLINK MarketingPlatform helps you monitor email open rate benchmarks in real time with advanced tracking, segmentation, and reporting tools. Combine open rate metrics with clicks, conversions, and behavior-based automation to drive better performance.