How to Recover Sales with Abandoned Cart Email

Abandoned carts are one of the biggest missed opportunities in eCommerce. Shoppers visit your website, browse your products, and even add items to their cart - but never complete the purchase. According to industry data, nearly 70% of online carts are abandoned.

Fortunately, there’s a simple and proven way to bring these potential customers back: the Abandoned Cart Email.

In this guide, we’ll explain what abandoned cart emails are, why they work, and how you can use them to recover lost sales using MyLINK MarketingPlatform.

What Is an Abandoned Cart Email?

An Abandoned Cart Email is an automated message sent to customers who add items to their cart but do not complete checkout. These emails remind shoppers about their unpurchased items and nudge them to return and complete the purchase.

A well-crafted abandoned cart email typically includes:

• A reminder of the item(s) left behind

• A strong call to action

• Personalization (like the customer’s name or viewed items)

• An incentive (discount or free shipping)

With MyLINK MarketingPlatform, you can easily automate and personalize these flows - turning hesitation into conversions.

Why Shoppers Abandon Carts

Even with strong interest and well-designed product pages, many shoppers still fail to complete their purchase. The reasons behind cart abandonment are often simple - but powerful. By identifying these pain points, you can not only improve your checkout process but also understand when and why to intervene with a timely Abandoned Cart Email.

MyLINK MarketingPlatform makes it easy to set up these flows with a drag-and-drop builder and audience segmentation.

Stay GDPR Compliant

If your business operates in the EU or other regulated markets, it is important to follow data protection laws when sending Abandoned Cart Emails. You must have clear consent to send marketing emails, and every message should include an easy-to-find unsubscribe option. These emails should only be sent if the customer has provided their email address and has not opted out of receiving marketing communications. With MyLINK MarketingPlatform, you can manage permissions and ensure compliance through built-in consent tracking - so you can recover sales while respecting customer privacy.

How to Get Started with MyLINK MarketingPlatform

Setting up Abandoned Cart Emails with MyLINK MarketingPlatform is simple:

1. Capture abandoned carts in real-time with tracking scripts or integrations

2. Create your flow with the visual automation builder

3. Customize your email content using dynamic fields and personalization

4. Set timing and triggers based on behavior

5. Launch and monitor performance with built-in analytics

You can even add upsell products, cross-sells, or loyalty offers into your flows - making every email part of a broader customer journey.