How to Use SMS for eCommerce Success

How to Use SMS for eCommerce Success

SMS for eCommerce is more than a trend - it is a proven channel for driving conversions. With open rates near 98% and near-instant delivery, SMS helps eCommerce brands recover lost sales, engage customers, and deliver timely information where it matters most: directly on their phones.

At LINK Mobility, MyLINK MarketingPlatform and MyLINK Engage help online retailers implement scalable, automated SMS communication that integrates with their existing tools and platforms.

Why SMS for eCommerce Works

SMS offers advantages that email or push notifications cannot match:

  • 98% open rate

    Most messages are read within minutes.

  • Personal and direct

    Appears alongside friends and family in the inbox.

  • Real-time delivery

    Ideal for time-sensitive updates and campaigns.

  • Automation-ready

    Trigger based on cart activity, purchase, or behavior.

With LINK Mobility’s eCommerce-ready connectors or automation flows, SMS becomes a seamless part of your customer journey.

Key Use Cases: SMS for eCommerce in Action

Here is how eCommerce businesses apply SMS across the customer lifecycle:

Use CaseTrigger EventExample SMS Message
Abandoned CartCart left inactive“Still thinking it over? Complete your order now and enjoy 10% off today.”
Order ConfirmationSuccessful checkout“Thanks for your order! We are preparing your shipment and will notify you soon.”
Delivery NotificationCarrier status update“Good news! Your order is out for delivery and will arrive today between 2–4 PM.”
Loyalty ReminderPoints balance or inactivity detected“You have 1,200 loyalty points. Use them before they expire next week!”
Product Restock AlertItem back in stock“Back in stock: Your favourite product is available again. Shop now before it sells out!”
Flash Sale or CampaignMarketing push“⚡FLASH SALE: 20% off all shoes this weekend only. Browse now: linkmobility.shop”

Integrated SMS That Works with Your Webshop

Whether you use Shopify, WooCommerce, Magento or a custom-built platform, LINK Mobility supports you with:

  • Pre-built connectors for major eCommerce systems

  • Data tracking for behavior-triggered campaigns

  • Segmented sends based on purchase, location, or activity

  • GDPR-compliant consent handling and opt-outs

You can start small with cart recovery and scale into full lifecycle flows across channels.

An omnichannel automation platform with email, SMS, and app push - all in one.

Key features:

  • FlowBuilder for behavior-based campaigns

  • Integration with product feeds and CRM data

  • Tracking and performance reporting

  • Advanced segmentation and A/B testing

Perfect for long-term engagement and personalized eCommerce marketing.

A dedicated SMS platform for high-volume or branded send-outs.

Ideal for:

  • Promotions and sales alerts

  • One-time notifications

  • Branded sender ID setup

  • Short codes and long numbers

Built for both marketers and developers who want speed and control.

  • Flexible solutions for small shops and global retailers

  • Integrated analytics for tracking performance

  • Enterprise-grade delivery infrastructure

  • European support and compliance

  • Quick setup with your webshop or app

With the right strategy and the right platform, SMS for eCommerce becomes one of your highest-performing channels.

Did you find the article and topic interesting?

If you would like to explore the subject further, discuss ideas, or understand how it could apply to your business, we are here to continue the conversation.

LINK Mobility Group
Office: Gullhaug Torg 5, 0484 OSLO
Postal: Postboks 4605 Nydalen, 0405 OSLO
Email: info@linkmobility.com
Tel: +47 22 99 44 00

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