What Is RCS and How Does It Fit Into Your Business Communication

What Is RCS and How Does It Fit Into Your Business Communication

As mobile communication evolves, so do customer expectations. Rich Communication Services (RCS) represents the next generation of messaging, combining the reach of SMS with the interactivity of modern chat apps. For businesses, this means moving beyond plain text and into richer, more engaging customer communication - right within the native messaging app on Android devices.

What Is RCS?

RCS (Rich Communication Services) is a communication protocol developed to upgrade traditional SMS. Built on internet-based technology, RCS allows users to exchange not only text but also images, videos, buttons, location data, and more - all from the same default messaging app that handles SMS.

Key RCS capabilities:

  • Send unlimited-length messages

  • Share multimedia files like images, GIFs, PDFs, and video

  • Use interactive buttons and pre-set replies

  • Get read receipts and typing indicators

  • Create group messages and one-to-one conversations

RCS is supported by major mobile carriers, Google, and many device manufacturers, making it a scalable and standards-based solution for business messaging.

  • Unlimited Texts

    No character limits on messages.

  • Multimedia Sharing

    Send photos, videos, and more.

  • Interactive Links

    Include clickable links and responses.

  • Geolocation

    Share real-time location data.

  • Group Chats

    Engage in group conversations.

  • Read Receipts

    Notify when messages are read.

How RCS Fits into Business Communication

RCS gives businesses a way to deliver more engaging, timely, and personalized messages - without requiring customers to download an app.

It works especially well for:

  • Order and delivery updates

  • Booking confirmations

  • Service reminders

  • Product launches or promotions

  • Interactive surveys or feedback forms

It transforms your business messages into interactive experiences - similar to WhatsApp or Facebook Messenger - but within the user’s default SMS app.

Explore more on RCS and messaging solutions.

Why RCS Works for Business Messaging

  • Reach customers where they already are: No downloads, no new apps.

  • Boost engagement: Interactive elements encourage faster responses.

  • Simplify communication: Pre-defined responses make it easier for users to act.

  • Improve tracking: You get insights like read receipts and engagement data.

  • Ensure compliance: Just like SMS, RCS requires opt-in—helping you build trust from the start.

  • 86%

    Expected RCS availability on smartphones by 2020.

  • 2.7 billion

    Estimated RCS messages sent by 2022.

Use RCS with SMS Fallback for 100% Coverage

RCS currently works on Android smartphones with internet access. For full delivery reach, LINK Mobility supports SMS fallback - automatically sending a traditional SMS if RCS cannot be delivered. This guarantees your message reaches the customer, no matter their device or network conditions.

LINK Mobility makes it easy to integrate RCS into your existing communication strategy.

Here's how:

  1. Define Your Goals
    Whether it’s increasing click-through rates or reducing no-shows, define what success looks like for your business.

  2. Design Interactive Content
    Use videos, buttons, carousels, or tracking links to enhance the message.

  3. Get Opt-In Consent
    Follow the same process as SMS marketing to stay compliant.

  4. Deploy and Track
    Send your campaign through LINK Mobility’s messaging platform and monitor delivery, engagement, and conversions in real time.

With LINK Mobility, your business gets more than just a messaging tool:

  • Direct RCS and SMS integration via API or web platform

  • Verified sender profiles for brand credibility

  • Customer data insights to personalize every message

  • Support from experienced Europe-based messaging experts

Whether you operate in logistics, banking, retail, healthcare, or public services, RCS enables smoother, more relevant customer communication - with fallback coverage through SMS when needed.

Did you find the article and topic interesting?

If you would like to explore the subject further, discuss ideas, or understand how it could apply to your business, we are here to continue the conversation.

LINK Mobility Group
Office: Gullhaug Torg 5, 0484 OSLO
Postal: Postboks 4605 Nydalen, 0405 OSLO
Email: info@linkmobility.com
Tel: +47 22 99 44 00

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