Why LINK Mobility is the Leading RBM Provider for European Businesses

Rich Business Messaging (RBM), based on RCS (Rich Communication Services), is transforming how businesses communicate with customers - delivering branded, interactive, and media-rich messages directly into native mobile messaging apps. But to take full advantage of this technology, you need the right RBM provider.

LINK Mobility stands out as the top RBM provider for European enterprises, combining global infrastructure with unmatched local support and award-winning technology.

What Is RBM and Why the Provider Matters

Rich Business Messaging (RBM) is the next evolution of mobile communication, built to meet the growing demand for more engaging, app-like customer interactions - without the friction of app downloads or limited SMS functionality. As mobile users expect faster, richer, and more personalized experiences, RBM bridges the gap between traditional messaging and the interactivity of modern apps.

RBM enables two-way, interactive messaging that looks and feels like an app, delivered directly through the native messaging inbox on mobile devices.

With RBM, businesses can send:

• Product carousels

• High-resolution images and videos

• Suggested replies and action buttons

• Branded messages with verified sender ID

• Read receipts and click tracking

It is powerful - but only when implemented correctly. Not everyRBM provider offers the infrastructure, tools, or regulatory expertise to scale these experiences across multiple markets. Your provider plays a important role in ensuring delivery, compliance, and ROI. Choosing the right RBM provider is the first - and most important - step toward success.

The LINK Advantage as an RBM Provider

LINK Mobility offers everything you need to build and scale RBM messaging across Europe. We are not just a technology vendor - we are your long-term communication partner.

Whether you want to automate support, promote new offers, or streamline onboarding, our RBM tools are ready to deliver.

And with more than 25 years of experience in business messaging, sending billions of messages every year, LINK Mobility combines local knowledge with global infrastructure. We understand the regulations, the markets, and the technology - and we are here to help you succeed with RBM from day one.

Real Business Impact with LINK Mobility

LINK customers using our RBM services have already seen standout results:

These gains come from combining RBM with LINK Mobility’s broader communication ecosystem - including fallback SMS, automation, and chatbot features. This creates a seamless customer experience from first touch to final action.

Why European Enterprises Choose LINK as Their RBM Provider

Choosing a global vendor may seem attractive - but most cannot offer the local insight, regulatory knowledge, or hands-on service that European businesses need.

LINK Mobility brings a unique combination of:

• 25+ years of experience in business messaging

• Tens of thousands of enterprise customers

• Billions of messages sent annually to end users

• Deep GDPR and compliance knowledge

• Local account teams across Europe in your language

• Scalable RBM API and platform tools

Unlike other vendors, we combine global reach with regional service. You get enterprise-grade capabilities with a local partner who understands your market.