Why LINK Mobility is the Leading RBM Provider for European Businesses
Rich Business Messaging (RBM), based on RCS (Rich Communication Services), is transforming how businesses communicate with customers - delivering branded, interactive, and media-rich messages directly into native mobile messaging apps. But to take full advantage of this technology, you need the right RBM provider.
LINK Mobility stands out as the top RBM provider for European enterprises, combining global infrastructure with unmatched local support and award-winning technology.
What Is RBM and Why the Provider Matters
Rich Business Messaging (RBM) is the next evolution of mobile communication, built to meet the growing demand for more engaging, app-like customer interactions - without the friction of app downloads or limited SMS functionality. As mobile users expect faster, richer, and more personalized experiences, RBM bridges the gap between traditional messaging and the interactivity of modern apps.
RBM enables two-way, interactive messaging that looks and feels like an app, delivered directly through the native messaging inbox on mobile devices.
With RBM, businesses can send:
Product carousels
High-resolution images and videos
Suggested replies and action buttons
Branded messages with verified sender ID
Read receipts and click tracking
It is powerful - but only when implemented correctly. Not everyRBM provider offers the infrastructure, tools, or regulatory expertise to scale these experiences across multiple markets. Your provider plays a important role in ensuring delivery, compliance, and ROI. Choosing the right RBM provider is the first - and most important - step toward success.
The LINK Advantage as an RBM Provider
LINK Mobility offers everything you need to build and scale RBM messaging across Europe. We are not just a technology vendor - we are your long-term communication partner.
Whether you want to automate support, promote new offers, or streamline onboarding, our RBM tools are ready to deliver.
And with more than 25 years of experience in business messaging, sending billions of messages every year, LINK Mobility combines local knowledge with global infrastructure. We understand the regulations, the markets, and the technology - and we are here to help you succeed with RBM from day one.
Real Business Impact with LINK Mobility
LINK customers using our RBM services have already seen standout results:
+300% more clicks compared to SMS
+140% higher conversion rates in promotional campaigns
+75% more sales from visually rich messaging
These gains come from combining RBM with LINK Mobility’s broader communication ecosystem - including fallback SMS, automation, and chatbot features. This creates a seamless customer experience from first touch to final action.
Why European Enterprises Choose LINK as Their RBM Provider
Choosing a global vendor may seem attractive - but most cannot offer the local insight, regulatory knowledge, or hands-on service that European businesses need.
LINK Mobility brings a unique combination of:
25+ years of experience in business messaging
Tens of thousands of enterprise customers
Billions of messages sent annually to end users
Deep GDPR and compliance knowledge
Local account teams across Europe in your language
Scalable RBM API and platform tools
Unlike other vendors, we combine global reach with regional service. You get enterprise-grade capabilities with a local partner who understands your market.
Did you find the article and topic interesting?
If you would like to explore the subject further, discuss ideas, or understand how it could apply to your business, we are here to continue the conversation.