Why RCS Messages Are Changing the Way Businesses Communicate
Customer expectations are higher than ever. They want communication that is fast, personal, and easy to act on. While SMS remains essential for time-sensitive alerts, RCS messages take customer communication to a new level - combining rich visuals, interactivity, and branded experiences in the native messaging app.
LINK Mobility helps businesses unlock the full potential of RCS messaging, whether as a standalone solution or combined with SMS.
What RCS Messaging Means for Business Communication
RCS messages are a major upgrade to traditional SMS. Instead of plain text, you can send rich media, buttons, quick replies, and even calendars—all without requiring your customers to install an app.
RCS turns the messaging app into a branded, app-like space where businesses can:
Show products through carousels and videos
Add buttons for direct actions
Enable real-time responses
Send verified messages with branding
Unlike SMS, which is limited to 160 characters, RCS messaging creates opportunities for visual storytelling and streamlined customer journeys—all in the same inbox.
SMS and RCS Messaging Are Stronger Together
SMS is still the most universal channel, especially when you need to reach every device instantly. But RCS messages enhance that communication with features that drive higher engagement.
How to use SMS and RCS together:
Send an RCS message with a carousel of offers - fallback to SMS with a link if the device does not support RCS
Use SMS for a quick reminder, followed by an RCS message with product images and purchase buttons
Start onboarding with SMS, then guide customers through rich RCS flows that explain next steps
With LINK Mobility, this coordination is automatic. You can set up fallback rules, campaign logic, and unified reporting across both channels.
RCS Messaging Supports Better Engagement and Results
Customers pay attention when messages are visual, relevant, and interactive. This is what makes RCS messaging so effective - it delivers content people want to engage with.
More clicks
Thanks to embedded buttons
Better branding
With logos and verified sender profiles
Faster replies
Through quick response options
Higher customer satisfaction
From more useful messages
Stronger campaigns
With media-rich product showcases
How Businesses Use RCS Messages Across the Customer Journey
RCS messages are more than a channel, they are a toolkit for creating rich, interactive customer experiences. From the first interaction to ongoing support and loyalty, RCS can enhance every stage of the customer journey with visuals, buttons, and real-time replies that drive action. Here are just a few ways businesses are already putting it to work:
Promotions
Showcase offers using carousels, images, and clickable CTAs. Great for product launches or campaigns with multiple choices.Support and help
Guide customers with visual troubleshooting menus, how-to videos, or buttons to escalate issues quickly.Bookings and appointments
Let customers choose time slots directly in the message using embedded calendars and receive instant confirmations.Account and service updates
Notify customers of account changes, balance info, or service status with interactive reply options for follow-up.
With each use case, the message becomes part of a dynamic, two-way experience - not just a static notification.
Verified Messaging and Trust Across Channels
Trust matters. Whether you are confirming a payment or delivering a healthcare reminder, your message must be secure and recognizable.
WithRCS messages, your brand identity is even stronger - logo, name, and verification badge appear directly in the message thread.
This matters especially in sectors like finance, logistics, and public services, where secure delivery and trusted communication are essential.
LINK Mobility Leads the Way in RCS Messaging
LINK Mobility is at the forefront of RCS messaging in Europe - trusted by leading mobile network operators and Google as a key partner in shaping the future of business messaging. LINK has won thePlatinum Juniper Award for Best RCS Business Messaging Solution in Europe multiple times, recognising our commitment to quality, performance, and innovation.
Our platform supports everything you need to succeed with RCS messaging:
Local compliance and global delivery
Unified messaging across SMS, RCS, WhatsApp, and more
Flexible fallback to SMS when RCS is unavailable
Real-time analytics to track engagement and results
Secure, GDPR-compliant infrastructure
With LINK Mobility, you get more than access to RCS - you get the tools, connections, and expertise to make it deliver results.
Transform Customer Communication with RCS Messaging
RCS messages are not just an upgrade from SMS - they are a new standard in how brands can engage with customers. Whether you want to boost marketing performance, offer richer support, or build stronger brand presence, RCS helps you stand out.
LINK Mobility helps you:
Launch interactive, branded messaging
Deliver visual content that converts
Reach every customer with fallback logic
Automate journeys across all channels
RCS gives you the flexibility to meet customers where they are - on their terms, with richer context and better outcomes. It is how modern communication should work.
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