LINK named Leading Challenger by Juniper Research
Juniper Research ranks LINK among the leading challengers in mobile messaging
We're proud to share that LINK has been named a Leading Challenger in Juniper Research's CPaaS Market: 2026-2031 Report. The independent analysis assesses vendors on their capability, capacity, and product innovation, and places LINK among the most dynamic players shaping the future of mobile messaging.
Communication services industry is set to double
The recognition comes at a pivotal time for our industry. A new study by Juniper Research predicts that total CPaaS revenue will more than double over the next five years, growing from $21 billion in 2026. Juniper identifies conversational AI and authentication as key drivers of that growth, with RCS, OTT messaging apps such as WhatsApp, and mobile identity APIs set to capitalise on the decline of SMS.
This is exactly where LINK is focused. We're helping businesses move beyond one-way SMS to rich, two-way conversations on channels such as RCS and WhatsApp, where Juniper already ranks LINK Mobility an Established Leader in RCS Business Messaging. We build conversational AI into our platform so brands can automate at scale without losing the human touch. And we're helping businesses protect their customers with secure authentication and verification, keeping every interaction trusted.
SMS remains a reliable backbone for critical messages, and we see the future as every channel working together, not one replacing another.
For us, this recognition reflects three things that set LINK apart. Firstly, how we bring every channel together, how we're putting AI to work for our customers, and how we remain close to the markets we serve physically.
Multichannel services
Your customers don’t think in channels. They notice communication when it’s easy, or unfortunately when it fails. That's why we help brands reach people wherever they are, across SMS, RCS, WhatsApp, Viber, email, and voice, and connect those conversations into one seamless experience.
With MyLINK solutions, businesses can choose the right channel for every message, enrich conversations with rich media and interactive content, and rely on smart fallback so that important messages always get through. It's a multichannel approach built around the customer journey, not the technology behind it.
AI that works for people
AI is changing how businesses communicate, and we're building it into the heart of our portfolio. Through MyLINK Connect, businesses can bring conversational AI, support workflows, CRM systems and automation together in one platform, across SMS, WhatsApp, RCS and web chat.
We believe the best customer experiences combine the speed of AI with the judgement of people. That's why we give businesses control over how AI is used, including the option to bring their own AI models, so they can automate with confidence and hand over to a human whenever it matters.
Global reach, local expertise
What makes LINK different is our local presence. With teams on the ground across Europe and beyond, we understand the regulations, operators, languages, and customer expectations in each market we serve. That local knowledge, combined with the scale of a platform trusted by more than 65,000 customers, means businesses get both global reach and a partner who knows their market inside out.
Building on a year of recognition
This is the latest in a series of industry recognitions for LINK. Over the past year, Juniper Research has:
Awarded LINK Platinum for Best Customer Interaction Solution (January 2026)
Awarded LINK Gold for Best RCS Monetisation Solution (January 2026)
Named LINK an Established Leader in RCS Business Messaging (February 2026)
Recognised LINK as a Leading Challenger in Conversational AI (June 2026)
These build on our Platinum Juniper award for Best RCS Business Messaging Solution in Europe in January 2025.
We'd like to thank our customers, partners and colleagues across LINK who make this possible. Want to see how a multichannel, AI-powered approach could work for your business?