LINK acquires Romanian company Web2SMS
The acquisition expands LINK's geographical reach in Europe and unlocks opportunities for market expansion in Romania, where Web2SMS has a significant market share.
Web2SMS is a Romanian communication and marketing platform designed to help businesses enhance their client relationships through efficient SMS strategies. Originally established in 2004 by founders Antonio Eram and Felix Crisan, Web2SMS is a Romanian leading A2P SMS provider, currently ranking as the largest player in the country by volume. Web2SMS delivers a high volume of SMS messages across Romania, maintaining direct connections with all major Mobile operators to ensure secure message delivery. The acquisition brings LINKS market share in Romania to ca. 20%.
Web2SMS is part of NETOPIA Group, a pioneer in the Romanian tech space leveraging over two decades of expertise to deliver seamless, integrated solutions across online payments and mobile communication. In 2023, the majority stake in NETOPIA Group was acquired by Innova Capital, a leading private equity firm in Central and Eastern Europe.
"This acquisition marks an important step in our growth strategy in Romania, strengthening our local presence and enabling us to deliver even greater value and innovation to our customers across the region", says Thomas Berge, CEO of LINK.
"Over the past two decades, we have built a trusted messaging platform in Romania. Joining a leading European CPaaS organization provides the scale and resources needed to take this business to the next stage of development, to expand its capabilities and pursue new milestones within the enterprise communications sector. This marks a very important step for NETOPIA Group to strengthen the focus on our payments services.", says Antonio Eram, founder of Web2SMS.
The transaction is expected to close in Q2 2026, subject to regulatory approvals and customary closing conditions.
The transaction values Web2SMS at an enterprise value of EUR 4.0 million, implying an LTM EV/adj.EBITDA multiple of 5.8x. The purchase price will be settled fully in cash.
For further information, please contact
Morten Løken Edvardsen, CFO & VP Investor Relations +47 90 56 15 89 ir@linkmobility.com
About LINK Mobility
LINK is an award winning, leading global provider of mobile messaging and communications platform as a service (CPaaS) solutions for increased engagement. The company serves enterprise, SME and government customers. LINK offers a wide range of innovative and scalable mobile solutions, creating valuable digital convergence between businesses and customers, governments and citizens, platforms and users. LINK has more than 65,000 active customer accounts globally and exchanges more than 23 billion messages a year. LINK is listed on the Oslo Stock Exchange under the ticker LINK. For more information about LINK, please see www.linkmobility.com and follow LINK Mobility on LinkedIn.
This information is subject to the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.