Published on 2023-10-03

DHL Express enhances customer communication with RCS (Rich Communications Services)

In today's fast-paced world, where instant communication is the norm, businesses are continually seeking innovative ways to engage with their customers. The global logistics leader DHL Express with their online platform On Demand Delivery allows receivers to manage their shipment delivery on a global scale. They truly understand that customer experience is everything and with a few clicks the customers will be able to choose where and when to receive their purchase, follow their parcel online, pay for duty, change delivery and much more.

The global logistic leader has taken a bold step by leveraging the next generation of SMS, Rich Communication Services (RCS) to communicate with users during parcel delivery. First market out is Germany in cooperation with the mobile carriers Telefonica, Vodafone, and Deutsche Telekom.

The Power of RCS Messaging

Rich Communication Services (RCS) is the next evolution of SMS messaging. It offers a more dynamic and interactive experience for users, making it an ideal choice for businesses like DHL Express to communicate with their customers effectively. All new Android devices have built-in RCS, meaning users will get the messages in their native messaging inbox.

Better Brand Recognition

One of the primary advantages of using RCS for customer communication is the enhanced brand recognition it provides. RCS messages from DHL Express are not your typical text messages; they are visually appealing and branded to match DHL's corporate identity. This consistency in branding helps customers instantly recognize and trust the messages they receive.

A Win-Win for Customers and Companies

The adoption of RCS messaging by DHL Express is truly a win-win situation for both customers and the company itself. Here is how:

1. Safe User Experience

Android users in Germany can now feel confident that the messages they receive are genuinely from DHL Express. RCS incorporates robust security features, including end-to-end encryption and verification, which prevent any misuse of the DHL Express brand on the RCS platform. This added layer of security ensures that customers can trust the messages they receive and interact with them without concerns about phishing or fraudulent communications.

2. Dynamic and Consistent Communication

RCS messaging allows DHL Express to provide a dynamic and consistent user experience. Whether it is providing real-time tracking updates, delivery notifications, or interactive options for rescheduling deliveries, the DHL Express On Demand Delivery platform makes it possible to engage with customers in a more meaningful and informative way. This enhances customer satisfaction and ensures that users have the information they need at their fingertips.


Incorporating RCS messaging is supporting the On Demand Delivery journey that is all about instant reach and great user experience.

This innovative approach not only enhances brand recognition but also provides customers with a safe, dynamic, and consistent user experience. Android users can now rest assured that the messages they receive from DHL Express are legitimate and secure, thanks to RCS's advanced security features.