LINK Mobility expands into South Africa with SMSPortal

A dark blue branded image featuring the LINK Mobility logo and the SMSPortal logo together. The LINK Mobility symbol appears on the left, followed by the text “link mobility smsportal,” where the “o” in “portal” is styled as a blue chat bubble. A dashed line curves upward toward a simple paper-airplane icon, symbolizing messaging and communication.

We’re happy to share some great news! SMSPortal is now officially part of LINK Mobility. After announcing the agreement earlier this year, the acquisition is now complete, and we’re excited to start this next chapter together.

SMSPortal is a trusted, market-leading A2P (Application-to-Person) messaging provider in South Africa, with a strong international customer base. Many businesses already rely on SMSPortal for important customer communications, and that won’t change. As we look to bring our teams and technology together, the possibilities and opportunities for customers will continue to grow.

What this means for you

Our goal is simple. To make your messaging experience even better.

By joining forces, we’re combining:

  • SMSPortal’s deep local expertise and strong customer relationships

  • LINK Mobility’s global scale, technology platform, and product portfolio.

Together, this means we’ll be able to support you with:

  • more robust and scalable messaging services

  • continued high reliability and compliance

  • access to a broader set of communication tools and channels over time

  • a stronger foundation for innovation in the markets you operate in

Just as importantly, SMSPortal’s team is staying on board, and you can expect the same commitment, responsiveness, and service you know today.

Looking ahead

We’re genuinely excited about what’s next. This step strengthens our ability to serve customers in South Africa and around the world, and it allows us to invest even more in secure, reliable, and future-ready messaging.

Thank you for being part of this journey with us. We’re looking forward to growing together and to helping you connect with your customers in even more powerful ways.

For any questions, please reach out to your usual SMSPortal or LINK Mobility contact.

LINK Mobility Group
Office: Gullhaug Torg 5, 0484 OSLO
Postal: Postboks 4605 Nydalen, 0405 OSLO
Email: info@linkmobility.com
Tel: +47 22 99 44 00

Copyright © 2025 LINK Mobility | All Rights Reserved
Privacy Policy