Belman targets communication and automation with MyLINK MarketingPlatform

Belman needed a GDPR-compliant platform with room to grow

Belman needed a Danish or EU-based solution that could meet strict GDPR compliance requirements and provide data rights protection with the EU, which their previous solution did not.

Beyond compliance, Belman wanted a system that could growth with their business, offering scalability into additional communication channels in the future.

Their goal was to move from basic list-based communication toward more intelligent segmentation and automated customer journeys, improving engagement while reducing manual marketing tasks.

Streamlined segmentation and automation with MyLINK MarketingPlatform

To meet these goals, Belman partnered with LINK Mobility to implement the MyLINK MarketingPlatform. This powerful, GDPR-compliant solution gave them the flexibility, security and scalability they needed, all within a trusted Danish and EU framework.

With MarketingPlatform, Belman can now:

• Build and manage segmented customer databases instead of static lists

• Automate email and campaign workflows based on customer behavior

• Track performance with real-time analytics and reporting

• Ensure GDPR compliance with data hosted and managed within the EU

"We wanted a marketing solution that respected our data requirements and could evolve with us. With LINK Mobility and MyLINK MarketingPlatform, we have both a secure, local partner and a platform that helps us grow smarter."
-Sabrine Søegaard, Marketing Coordinator, Belman

Greater control, efficiency, and growth potential

By adopting the MyLINK MarketingPlatform, Belman replaced their old platform with a Danish GDPR-secure alternative that supports their marketing goals and long-term growth vision.

Highlights include:

• Comprehensive onboarding with local LINK support

• Full GDPR compliance and data residency within the EU

• Simplified marketing automation and segmentation

• Confidence in long-term scalability with LINK Mobility's omnichannel solutions

"During onboarding, we encountered some challenges, which we successfully resolved through close collaboration. Today, Belman has some truly outstanding campaigns that are both aesthetically appealing and effective for their audience. Throughout the process, Sabrine made good use of her contact with me, our support team, and our online wiki, which made the process even smoother."
-Jane Gravesen, Head of Onboarding, LINK Mobility