How Bris Increases Giving and Engagement via RCS
44% of clicks
converted to a donation
2x more donations
from RCS recipients
Higher av. donation
vaue from RCS recipients
Bris needed new ways to improve donor engagement
SMS has long been a central communication channel for Bris, proving highly effective in reach and conversion. However, the organization wanted to explore more interactive and visually engaging formats to connect with donors. Bris needed a way to modernize donor outreach while maintaining full audience coverage whilst holding onto the reliability of SMS.
Launching interactive giving campaigns using RCS
To meet this goal, Bris piloted two donor campaigns using RCS (Rich Communication Services), the next generation of SMS, which enables interactive messages featuring images, videos, buttons, and carousels. To ensure complete reach, SMS served as a fallback channel for non-RCS-compatible phones.
What LINK provided:
Access to MyLINK Studio, LINK’s messaging web platform
Interactive campaign design with image, text, and clear call-to-action buttons
Real-time analytics for campaign performance
Seamless fallback to SMS for full audience reach
“We were very happy to test RCS and see it as an exciting complement to SMS. It was very interesting to see the level of engagement it generated, and we appreciated the security of always being able to reach our full audience thanks to SMS fallback.”
Securing higher engagement, more donations, and valuable insights for future campaigns
Bris was among the first fundraising organizations in Sweden to test RCS as a campaign channel. The results were highly promising:
Highlights include:
26% clicked the RCS campaign link vs. 15% for SMS
44% of RCS clicks converted into a donation
63% of SMS clicks converted into a donation
Higher average donation value from RCS recipients
Real-time tracking and intuitive campaign creation in MyLINK Studio
While both RCS and SMS drove strong results, RCS achieved higher engagement and a higher average gift value. Bris sees RCS as a key part of the future of donor communication and looks forward to expanded reach once Apple introduces RCS support in Sweden.
“These results show that RCS has great potential for engagement and conversions, while SMS fallback ensures reach. We’re excited to continue supporting Bris in developing new creative ways to connect with donors.”
How Are You Connecting with Your Supporters?
With LINK Mobility’s advanced messaging solutions like RCS, organizations can create interactive and emotionally resonant experiences that inspire action. Start reimagining your donor engagement today.