How CarWatch Transformed Customer Feedback with LINK’s Messaging Technology

Customer surveys felt cold and easy to ignore

CarWatch wanted to move away from outdated, static customer satisfaction surveys. The traditional formats lacked engagement and failed to provide real-time insight. They needed a more flexible, dynamic solution to gather actionable feedback and help their clients respond faster.

Making feedback feel like a conversation with MyLINK Connect

To create a modern, interactive experience, CarWatch partnered with LINK and implemented MyLINK Connect, a powerful automated conversation platform. Using SMS, they replaced one-way questionnaires with real-time, two-way engagements.

Customers received automated messages that were easy to reply to via mobile, with clickable CTA links and logic-driven flows. This made survey completion intuitive and fast, while giving CarWatch immediate access to valuable customer feedback. Integration with CarWatch Pulse ensured seamless data transfer into their platform.

“The technology gives us the tools to build meaningful customer journeys. It’s a game-changer.”
– Namra Kværnes, Marketing Manager, CarWatch

More responses, better insights, and higher satisfaction

CarWatch experienced a noticeable shift in customer response behavior from day one. Feedback became faster, richer, and more consistent, helping dealerships act on insights quickly.

📈 Highlights include:

• Significant increase in response rates compared to traditional surveys

• Real-time customer insight enabled quicker follow-up

• More actionable data for continuous service improvement

“We saw results immediately. SMS made it easy to respond, and MyLINK Connect gave us dynamic, real-time insights.”
– Changiz Hosseini, Director, CarWatch