How DHL Transforms Delivery Communication with RCS
Increased trust
through verified brand profile
Richer Engagement
during parcel tracking
Static delivery alerts didn’t match the speed of global logistics
In a world driven by real-time interaction, DHL recognized that SMS alone wasn’t enough to meet rising customer expectations. Customers wanted richer, more secure delivery communications they could trust, especially when adjusting delivery options or tracking shipments in real time.
Delivering secure, branded messages with RCS technology
DHL Express launched Rich Communication Services (RCS) messaging in Germany in collaboration with LINK Mobility and local carriers (Telefonica, Vodafone, Deutsche Telekom). RCS empowered DHL to upgrade its messaging with:
Verified brand profile and sender identity
Interactive delivery options directly in the message
Branded visuals aligned with DHL’s global identity
Enhanced user security through encryption and verification
Seamless delivery alerts and tracking are integrated into native SMS inboxes
Stronger brand trust, safer user experience, and real-time communication
📈 Highlights include:
Increased customer trust through message verification
Better brand visibility and recognition via branded content
Richer engagement through interactive delivery options
More consistent and reliable communication flows during parcel tracking
Seamless integration with Android’s native inbox for instant interaction
The result? Customers in Germany now receive secure, interactive, and visually clear messages that help them manage their deliveries confidently and easily.
Need to get messages moving?
LINK helps logistics brands like DHL meet modern demands with modern messaging. From security to speed, our RCS solutions keep your customer experience on track.