Equasens Revolutionized Healthcare Communication with RCS Campaigns
Higher read rates
description
Outdated and clunky customer feedback methods
Equasens aimed to stand out in a crowded healthcare tech landscape by enhancing its communication strategy. Traditional channels lacked engagement, and the team needed a more innovative, trusted, and visually rich way to connect with pharmacy partners and clients, without overwhelming internal resources.
Deploying RCS satisfaction surveys via native messaging
To bring their communication strategy into the digital world, Equasens teamed up with LINK to launch interactive campaigns using RCS (Rich Communication Services)—the next generation of SMS.
The solution enabled:
Verified branded messages including Equasens' name and logo
Interactive content like buttons, surveys, and images
Seamless delivery through an intuitive LINK platform
Two distinct RCS strategies:
Push campaigns (for product awareness at key moments)
Feedback campaigns (including satisfaction surveys)
The first campaign launched with internal testing and full support from LINK’s customer success team, ensuring a smooth, timely rollout.
More feedback, better clarity, and brand trust built on innovation
The initial RCS campaigns delivered high open and read rates, building trust with recipients and gathering valuable customer insights.
📈 Highlights include:
Positive campaign engagement from the first launch
High open/read rates via verified RCS messaging
Easy setup thanks to LINK’s intuitive platform and support
Scalable success for future use cases like webinar invites and event promotions
“Our initial feedback is very convincing. The open and read rates are very positive, which encourages us to continue this type of communication.”
Need healthcare communications?
Want to modernize how you communicate with healthcare professionals? LINK gives you the secure, branded tools to build trust at scale.