Equasens Revolutionized Healthcare Communication with RCS Campaigns

Equasens logo on light background, representing LINK Mobility’s RCS campaign success in healthcare communications using MyLINK Studio for trusted, interactive messaging.
  • Higher read rates

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  • Outdated and clunky customer feedback methods

    Equasens aimed to stand out in a crowded healthcare tech landscape by enhancing its communication strategy. Traditional channels lacked engagement, and the team needed a more innovative, trusted, and visually rich way to connect with pharmacy partners and clients, without overwhelming internal resources.

    Deploying RCS satisfaction surveys via native messaging

    To bring their communication strategy into the digital world, Equasens teamed up with LINK to launch interactive campaigns using RCS (Rich Communication Services)—the next generation of SMS.

    The solution enabled:

    • Verified branded messages including Equasens' name and logo

    • Interactive content like buttons, surveys, and images

    • Seamless delivery through an intuitive LINK platform

      Two distinct RCS strategies:

      • Push campaigns (for product awareness at key moments)

      • Feedback campaigns (including satisfaction surveys)

    The first campaign launched with internal testing and full support from LINK’s customer success team, ensuring a smooth, timely rollout.

    More feedback, better clarity, and brand trust built on innovation

    The initial RCS campaigns delivered high open and read rates, building trust with recipients and gathering valuable customer insights.

    📈 Highlights include:

    • Positive campaign engagement from the first launch

    • High open/read rates via verified RCS messaging

    • Easy setup thanks to LINK’s intuitive platform and support

    • Scalable success for future use cases like webinar invites and event promotions

    “Our initial feedback is very convincing. The open and read rates are very positive, which encourages us to continue this type of communication.”

    Lisa Montorio
    Operational Marketing Manager, Equasens

    Need healthcare communications?

    Want to modernize how you communicate with healthcare professionals? LINK gives you the secure, branded tools to build trust at scale.

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