How GMF Increased Engagement 7x with LINK’s RCS Campaigns
7x
engagement vs SMS
92%
deliverability rate
75%
open rate
Promotional messages needed more visual impact
GMF was seeking a more interactive way to connect with prospects who had recently requested insurance quotes. Traditional digital channels offered limited engagement, and the brand wanted a solution that combined the reach of SMS with the interactivity of a modern messaging experience, without losing track of campaign performance.
Using RCS to send design-driven content and CTAs
In partnership with LINK Mobility, GMF launched its first RCS (Rich Communication Services) campaign to re-engage more than 34,000 RCS-compatible prospects.
Campaign features included:
Conversational message flows with pre-filled response options
Product sheets and dynamic quote presentations
Seamless interaction directly within the native messaging app
Real-time performance tracking via RCS analytics
This created a fast, user-friendly quote follow-up journey that guided prospects toward the right insurance options, all from their mobile device.
“RCS is a communication tool that allows us to combine the advantages and possibilities of digital with the open rate performance of SMS.”
Boosted campaign appeal and better lead generation
The RCS campaign dramatically outperformed expectations, setting a new benchmark for GMF’s customer engagement efforts.
📈 Highlights include:
7x higher engagement rate compared to Rich SMS
92%+ deliverability rate
~75% open rate among recipients
Strong interaction through response flows and content previews
Real-time campaign monitoring and performance insights
These results confirmed RCS as a high-potential channel for future acquisition and transactional campaigns.
“The results are convincing, both in terms of deliverability and engagement. RCS allows us to analyze results in real time with precision.”
Need improved engagement results?
As Europe’s leading provider of RCS Business Messaging, LINK helps brands like GMF connect more personally, intelligently, and effectively—at scale. 👉 Let’s boost your next campaign together.