Heisenbug Scales Smart Messaging With LINK Mobility

  • Reduced Messaging Costs

  • Faster and More Reliable Delivery

  • Higher Technical Efficiency

  • Heisenbug needed a way to send SMS messages directly - without going through a third party. The aim was to cut costs, gain more control over messaging, and improve the customer experience.

    LINK Mobility provided a solution that was fast to implement, technically straightforward, and ideal for high-volume communication. Today, Heisenbug uses LINK Mobility’s technology to support customer messaging across different platforms. Messages are sent directly from their HR system, NiftyHR, and from their own hotel communication platform - reaching both employees and guests. This setup improves workflows, strengthens follow-up, and ensures that important information, like check-in details, is delivered on time.

    Get to Know Heisenbug

    Heisenbug is an award-winning design and technology company that builds digital solutions to simplify, improve, and modernize user experiences. Their team includes skilled developers, UX/UI designers, and digital strategists who focus on creating scalable, secure, and user-friendly platforms.

    Their client list is growing rapidly and includes names like the Norwegian Trekking Association, Citybox, Troll-E, Chilimobil, BREEZE Hotels, and Fjord Resort.

    Image of the Heisenbug team walking together outdoors in an urban setting, used in a success story about their successful integration of LINK Mobility’s MyLINK SMS API

    Heisenbug has strong expertise in the hospitality industry. They’ve developed Heisenbug FastTrack - a complete system for smooth hotel check-in and check-out. They've also created NiftyHR, an innovative HR tool that allows companies to send SMS directly via the org chart - to the whole company, specific departments, or individuals. On top of that, they’ve built a smart customer service tool that helps hotel guests get fast and efficient support whenever they need it.

    Direct Integration Means Greater Control and Cost Savings

    Before partnering with LINK Mobility, Heisenbug relied on third-party providers, which led to higher costs and slower response times when issues arose. By connecting directly to LINK Mobility, they’ve reduced costs by eliminating third-party markups, gained faster and more direct support, improved technical assistance, and achieved greater control through full access to the latest solutions, such as RCS.

    For us, it was important to be close to the core of the systems we use - not dependent on a middleman. We wanted the fastest and most efficient solution, and with LINK Mobility, that’s exactly what we got.

    Tibor Mæhlum
    Head of Business at Heisenbug

    From Local Player to International Growth

    Heisenbug has established itself as a European player and needed a solution that could scale alongside their expansion. LINK Mobility delivered - with technology that is scalable, secure, and fully GDPR-compliant. On top of that, they benefit from local support and easy access to technical adjustments.

    We also considered american providers, but wanted a European partner who was close, responsive, and adaptable. With LINK Mobility, we got a solution that fit perfectly into our ecosystem and ensured both data privacy and high delivery accuracy worldwide.

    Tibor Mæhlum
    Head of Business at Heisenbug

    For companies operating across borders, secure and reliable communication is essential. With the MyLINK SMS API, LINK Mobility ensures that important messages are delivered - safely, quickly, and accurately, regardless of country, network, or operator.

    Fast Implementation and User-Friendly Technology

    For Heisenbug, easy integration and clear documentation were key. With LINK Mobility’s solutions, they were up and running in record time.

    From the moment we signed, it only took a few days to get started. The documentation was clear, the integration was simple, and the system handles high volumes without putting strain on our own infrastructure.

    Andreas Frich Mæhlum
    Full-Stack Developer & Co-Founder of Heisenbug

    It is a clear example of how LINK Mobility’s focus on simplicity and speed translates into real-world results.

    It’s fantastic to hear how quickly and smoothly the integration went! We focus heavily on delivering well-documented, user-friendly solutions so our customers can get started without unnecessary technical barriers. That our system supports efficient mass messaging without burdening internal systems is exactly the kind of value we aim to deliver - a scalable, reliable, and simple solution for smart customer communication.

    Bernt Bråstein
    Partner Account Manager at LINK Mobility

    The Future Holds New Opportunities with Smart Communication

    The collaboration has given Heisenbug an efficient, cost-effective, and scalable SMS solution - with RCS soon to follow. The company is now evolving its services further, with LINK Mobility as a key partner in the process.

    LINK Mobility has been hands-on from day one and delivered far more than just a messaging service. They provided a solution that supports both growth and efficient operations - exactly what we needed.

    Tibor Mæhlum
    Head of Business at Heisenbug

    With a forward-looking communication solution in place, Heisenbug is well-positioned for continued growth and innovation. Through close collaboration and ongoing development, LINK Mobility will continue to support the company with technology that ensures efficient, targeted, and scalable customer communication - both now and in the future.

    Ready to simplify your communication?

    LINK helps digital innovators like Heisenbug deliver fast, reliable messaging at scale. With direct SMS and future-ready RCS, your customer and employee experience stays seamless.

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    Postal: Postboks 4605 Nydalen, 0405 OSLO
    Email: info@linkmobility.com
    Tel: +47 22 99 44 00

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