How IDKIDS Delivers Authentic Customer Connections with LINK Voice Campaigns

Voice campaigns felt disconnected and robotic

IDKIDS wanted to humanize its customer experience during key commercial moments, without being intrusive. Traditional SMS and email couldn’t offer the same personal warmth as real human contact. But manual calling wasn’t scalable. The team needed a middle ground: something personable, engaging, and easy to deploy across stores.

Enabling personified voice messaging for outreach

LINK worked closely with IDKIDS to deploy voice messaging campaigns, which included pre-recorded messages sent directly to voicemail without ringing the customer’s phone. These messages, recorded by real store staff, made communication feel local and authentic.

Campaign highlights included:

• Employee-recorded messages for store openings, loyalty events, and sales

• Non-intrusive delivery: voicemail messages didn’t ring or disrupt customers

• A/B testing vs. phoning and SMS to assess ROI and effectiveness

• Development of automated voice message flows for ongoing customer journeys

The voice strategy allowed IDKIDS to maintain personal connections at scale, especially with VIP customers.

Smooth call handling and higher trust in communications

Voice messaging proved to be both emotionally resonant and commercially effective. Customers responded positively to the human tone, and results showed higher ROI than SMS in test groups.

📈 Highlights include:

• High customer appreciation and store call-backs from recipients

• Higher conversion rates compared to SMS-only groups

• ROI improvements justifying additional voice investment

• Plans to automate voice touchpoints across lifecycle journeys