How La Grande Récré Transforms Holiday Shopping with LINK’s RCS Campaign
88%
response rate
14%
click-through rate
Seasonal promotions lacked visual punch and reach
During the high-pressure Christmas season, La Grande Récré needed a way to present its festive catalog in a richer, more engaging format than traditional email or SMS. With rising customer expectations and e-commerce growth, they aimed to make holiday shopping easier, faster, and more interactive.
Deploying RCS to send colorful, clickable toy promos
La Grande Récré partnered with LINK to launch an immersive RCS (Rich Communication Services) campaign, a perfect fit for the brand’s visual, family-oriented storytelling.
Campaign features included:
Rich media content showcasing flagship holiday toys
Integrated product descriptions and catalog links
Tappable CTAs for seamless customer journeys
Personalised messaging using segmentation and past behavior
Delivery through the customer’s native SMS app with branding and analytics
LINK’s platform made it fast to deploy and easy to scale, just in time for the peak shopping window.
Better traffic to stores and digital channels through branded messages
The campaign delivered exceptional engagement and customer satisfaction, proving that RCS is not just festive but effective.
📈 Highlights include:
88%+ response rate
14% click-through rate
Strong ROI from rich visuals and interactivity
Positive internal feedback and plans for wider RCS use in 2024
“With RCS, the ROI is impressive. It improves the customer experience by energizing the message with visuals and CTAs—all inside the native app. We’re very satisfied with the results.”
Need seasonal success?
Want your campaigns to sparkle this season? LINK’s RCS platform delivers branded, interactive experiences that drive results, especially when it counts.