How Out of Office Scaled Member Engagement with LINK’s MarketingPlatform
Higher conversions
versus previous supplier attempts
Impactful campaigns
with dynamic, personalized content
Manual marketing couldn’t keep up
Out of Office needed a robust platform to manage communication across multiple channels and integrate seamlessly with its Community App. The brand was also seeking strategic support to elevate its email marketing, improve segmentation, and scale automation for an expanding member base. Prior solutions like Mailchimp weren’t keeping up with their ambitions.
“LINK’s platform has simplified our marketing and user data management. The integration with our app saves us a lot of time, and we’re now seeing more engagement and conversions than we did with Mailchimp.”
Automating flows and boosting targeting with MarketingPlatform
LINK provided MarketingPlatform and expert support through a tailored workshop and ongoing technical collaboration. The solution allowed Out of Office to centralize and automate communications while streamlining user data flows from their app.
Key initiatives included:
Real-time app-to-platform data sync, including automatic opt-outs
Adoption of automated flows and dynamic email content
Better audience segmentation and targeting
A full-day, hands-on workshop with LINK’s Customer Success team focused on best practices in email, SMS, and user journey optimization
With full control over channel selection, Push, SMS, or email, Out of Office could meet users on their terms with relevant, timely content.
More engagement, less admin, and better strategy
The collaboration yielded a step change in performance and internal efficiency. The team now delivers smarter, more personalized communications while reducing admin time and improving user experience.
📈 Highlights include:
Higher engagement and conversions compared to Mailchimp
Reduced manual admin thanks to real-time opt-out sync
Improved newsletter strategy using segmentation and automation
Clear strategic roadmap after a successful in-person workshop
More impactful SMS and email campaigns using dynamic content
“The workshop was incredibly valuable. We left with new insights and concrete actions we’ve already started implementing.”
Need communication automation?
LINK makes multichannel marketing smart, simple, and scalable. Whether you need strategy or integration, we help brands like Out of Office reach audiences with personalized messaging that works.