How Oxfam Streamlines Donations in Under 5 Minutes with LINK’s WhatsApp Integration
< 5 minutes
to make a donation
Higher conversion rates
for digital donations
Mail donation were slow and inconvenient
Oxfam’s traditional donation method, mail-in coupons or emailed photos, still worked for many. But with a growing number of donors seeking a quicker, digital-first experience, Oxfam needed to modernize. The new method had to be user-friendly, mobile-native, and improve internal processing without abandoning existing flows.
Helping donors give via WhatsApp in under 5 minutes
Oxfam partnered with LINK to integrate WhatsApp into its donation process, offering a new, accessible channel that complements the original coupon flow.
The solution works like this:
Donors receive a letter featuring a QR code, which links to Oxfam’s official WhatsApp channel
In WhatsApp, users opt-in for contact and are offered two choices:
Make a donation: Upload a photo of their donation coupon directly in chat
Ask a question: Instantly connect with a support agent for help
If more details are needed, the user is seamlessly connected to a human agent
Donation amounts are processed automatically from the uploaded coupon
This new approach offered flexibility, accessibility, and automation, while preserving a human touch when needed.
Success in actionFaster giving, higher conversion, and easier access for all
The WhatsApp donation channel has meaningfully improved both donor experience and operational efficiency.
📈 Highlights include:
The donation process now takes under 5 minutes
Higher conversion rate among digital donors
Increased donor satisfaction through flexible, chat-based flow
Internal resource optimization due to automation and streamlined handling
Greater accessibility and ease for less digitally fluent users
Need fundraising support with messaging?
Today’s donors expect more than a form—they expect a conversation. LINK’s WhatsApp integration brings convenience, trust, and real-time interaction into your fundraising efforts.