How Oxfam Streamlines Donations in Under 5 Minutes with LINK’s WhatsApp Integration

Oxfam logo on a light background, showcasing its use of LINK’s WhatsApp integration to streamline donation flows and improve digital donor engagement.
  • < 5 minutes

    to make a donation

  • Higher conversion rates

    for digital donations

  • Mail donation were slow and inconvenient

    Oxfam’s traditional donation method, mail-in coupons or emailed photos, still worked for many. But with a growing number of donors seeking a quicker, digital-first experience, Oxfam needed to modernize. The new method had to be user-friendly, mobile-native, and improve internal processing without abandoning existing flows.

    Helping donors give via WhatsApp in under 5 minutes

    Oxfam partnered with LINK to integrate WhatsApp into its donation process, offering a new, accessible channel that complements the original coupon flow.

    The solution works like this:

    • Donors receive a letter featuring a QR code, which links to Oxfam’s official WhatsApp channel

    • In WhatsApp, users opt-in for contact and are offered two choices:

      • Make a donation: Upload a photo of their donation coupon directly in chat

      • Ask a question: Instantly connect with a support agent for help

    • If more details are needed, the user is seamlessly connected to a human agent

    • Donation amounts are processed automatically from the uploaded coupon

    This new approach offered flexibility, accessibility, and automation, while preserving a human touch when needed.

    Success in actionFaster giving, higher conversion, and easier access for all

    The WhatsApp donation channel has meaningfully improved both donor experience and operational efficiency.

    📈 Highlights include:

    • The donation process now takes under 5 minutes

    • Higher conversion rate among digital donors

    • Increased donor satisfaction through flexible, chat-based flow

    • Internal resource optimization due to automation and streamlined handling

    • Greater accessibility and ease for less digitally fluent users

    Need fundraising support with messaging?

    Today’s donors expect more than a form—they expect a conversation. LINK’s WhatsApp integration brings convenience, trust, and real-time interaction into your fundraising efforts.

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    Email: info@linkmobility.com
    Tel: +47 22 99 44 00

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