How Storebrand Simplified Payments with LINK’s Mobile Invoice via SMS

Storebrand logo with LINK Mobility branding, highlighting their mobile invoice SMS integration that simplifies customer payments with fast, click-to-pay experiences.
  • Faster payments

    with click-to-pay simplicity

  • Reduced fall-offs

    with user-friendly invoice flows

  • Invoices were a hassle to pay and easy to forget

    Storebrand needed to streamline its billing process to offer customers a faster, easier, and more user-friendly payment experience. Traditional invoices risked delays and friction, and the brand wanted to reduce missed payments while aligning its services with customers’ mobile-first habits.

    A mobile invoice flow that’s smooth and click-to-pay

    In partnership with LINK Mobility, Storebrand implemented a Mobile Invoice solution delivered via SMS, enabling customers to pay instantly from their phones, no logins or manual form entry required.

    Here’s how the journey works:

    • Customers receive an SMS with a secure URL to their mobile invoice

    • The landing page auto-fills the invoice details (amount and OCR)

    • Customers choose Vipps or card payment with just a few taps

    • Payment is processed instantly, and confirmation is received in real time

    The solution also fits into Storebrand’s wider digital and customer-centric strategy, with LINK supporting both technical implementation and partner coordination.

    “At Storebrand, we care about making it easy to become and remain a customer. That’s why we’re excited to launch this solution with LINK Mobility. The combination of clear messaging, click-to-pay action, and a smooth invoice process makes payments easy and reduces defaults.”

    Aleksander Nyland
    Head of Customer & Process, Storebrand Forsikring AS

    Fewer delays, faster payments, and better UX

    The mobile invoice solution has greatly improved the customer experience while reducing payment friction and the risk of late or failed payments.

    📈 Highlights include:

    • Faster payments thanks to click-to-pay via SMS

    • Reduced fall-off rates due to simpler flows

    • Improved customer satisfaction through clear, branded UX

    • Foundation for deeper strategic collaboration between LINK and Storebrand

    “Our goal is to help Storebrand develop more innovative solutions and better services that result in a competitive advantage and increased revenue.”

    Tom Fredrik Wille
    Strategic Partner Manager, LINK Mobility

    Need frictionless payments?

    Want to improve cash flow and reduce customer friction? LINK’s mobile invoice technology delivers smoother billing and faster payments, on any device, at any time.

    LINK Mobility Group
    Office: Gullhaug Torg 5, 0484 OSLO
    Postal: Postboks 4605 Nydalen, 0405 OSLO
    Email: info@linkmobility.com
    Tel: +47 22 99 44 00

    Copyright © 2025 LINK Mobility | All Rights Reserved
    Privacy Policy