How Teva Used WhatsApp to Make Drug Info Safer, Faster, and Smarter
Better accessibility
to critical medical information
Higher satisfaction
through instant, friendly interactions
Complex medication information was hard to follow
In Spain and beyond, many patients struggle to understand traditional medication leaflets, often skipping them altogether. This confusion increases the risk of misuse, incorrect dosage, or avoidable side effects. Teva identified a critical need for a simpler, more accessible way for patients to find accurate information about their treatments.
Introducing Medi, the WhatsApp assistant, making drug info clear
Teva partnered with LINK Mobility to launch Medi, a virtual assistant built on WhatsApp Business API and powered by AI.
Key features of the solution:
Patients interact directly via WhatsApp, a familiar and widely used platform
Users can type the medication name or upload a photo of the packaging
Medi responds instantly with clear, simplified information about dosages, side effects, interactions, and usage instructions
AI continuously improves the assistant’s accuracy and responsiveness based on patient questions
24/7 accessibility via a trusted, encrypted channel
This direct-to-patient solution removes the barriers of technical language and makes healthcare information intuitive and mobile-native.
Instant answers, safer patients, and smarter care
Medi has transformed how patients engage with medicine instructions, turning complex leaflets into quick, friendly chats.
📈 Highlights include:
Instant access to medical information 24/7
Clearer, easier-to-understand responses than printed leaflets
Reduced risk of misuse or misdosage
Continuous AI learning from live conversations
Strong positioning for Teva as a digital healthcare pioneer
“By meeting patients where they already are—on WhatsApp—we've improved accessibility and safety around medication use. This innovation reflects our commitment to health, trust, and technology.”
Need healthcare communication support?
The future of healthcare is conversational. LINK enables secure, AI-powered messaging on trusted channels like WhatsApp, helping pharma brands like Teva deliver clarity, care, and compliance at scale.