Drive Loyalty with Early Access Email Campaigns

Reward loyal customers or VIP segments with first access to new products, collections, or promotions. Early access campaigns create a sense of exclusivity and encourage repeat business - key drivers for growing your eCommerce brand.

Using email marketing alongside SMS boosts engagement even further. SMS messages have extremely high open rates, making them perfect for timely reminders or last-minute early access offers.

Why Use Early Access Campaigns?

Early access campaigns make your best customers feel valued.

When you reward loyalty with exclusive previews or early shopping windows, you:

• Build stronger customer relationships

• Increase sales from VIP customers

• Generate excitement around product launches

• Encourage customers to stay subscribed and engaged

How to Set Up Early Access Email Flows with MyLINK MarketingPlatform

Launching an effective early access campaign requires the right tools to reach your VIP customers with the right message at the right time. MyLINK MarketingPlatform offers everything you need to automate and personalize these campaigns, ensuring a smooth and impactful customer experience.

MyLINK MarketingPlatform makes it easy to create automated, targeted early access campaigns:

1. Segment your audience
   Identify VIP or loyal customer groups based on purchase history or engagement.

2. Create personalized emails
   Use the drag-and-drop editor to craft eye-catching messages that highlight the exclusive offer.

3. Set automated triggers
   Schedule emails to go out ahead of your public launch, with follow-ups to remind customers.

4. Add SMS reminders
   Complement emails with SMS notifications for maximum reach and immediate engagement.

5. Track performance
   Use real-time analytics to monitor open rates, clicks, and conversions to optimize future campaigns.

With these features, you can deliver timely, relevant early access offers that reward your best customers and boost sales - all while saving time through automation and data-driven insights.

Combining Email and SMS for Maximum Impact

Email provides a rich format for storytelling, product images, and detailed offers. SMS complements this with its immediacy and outstanding open rates - often over 90%. Using both channels together ensures your early access messages are seen and acted upon quickly.