Maximize Delivery Success with Viber Messaging and SMS Fallback

For companies relying on mobile messaging, delivering time-sensitive updates isn’t optional - it is expected. With Viber Business Messages as your primary channel and SMS as fallback, LINK Mobility ensures your notifications are always delivered, no matter the connectivity or device type.

Why Use Viber for Business Messaging with SMS Fallback?

Viber is a widely used messaging app with more than 1 billion users. It supports rich content like images, buttons, links, and long messages - making it a versatile tool for business communication. But not all users are online at all times. That’s where SMS fallback adds value: if the message cannot be delivered via Viber, it is automatically sent via SMS to ensure reach.

Benefits of Viber + SMS Messaging Strategy

Combining Viber Business Messaging with SMS fallback gives businesses the flexibility to reach users with rich content where possible - while maintaining guaranteed delivery even without internet access.

Below is a side-by-side comparison of the two channels and how they complement each other:

How the Viber Notification Flow Works

Primary Channel: Viber

• The message is sent via Viber Business Messaging.

• If the user is active on Viber, they receive the message with full interactivity.

Fallback Channel: SMS

• If the message cannot be delivered on Viber (e.g. app not installed, no internet), the SMS fallback automatically triggers.

• The user receives the same essential information in plain text.

This ensures full message coverage without duplicate communication.

Where Is Viber Messaging Most Effective?

Viber’s popularity varies globally, but in certain countries, it is a preferred channel for business messaging - particularly in sectors like logistics, banking, retail, and travel. In these markets, consumers rely heavily on Viber for daily communication, making it a natural choice for transactional updates, parcel notifications, and time-sensitive alerts.

In these regions, Viber often outperforms email or app-based notifications, helping businesses stay top-of-mind with customers while ensuring critical updates are seen. It’s especially effective for parcel tracking, order confirmations, and appointment reminders - where speed and visibility matter most.

Let me know if you also want to reference LINK Mobility’s presence or customer success in these countries.

Why LINK Mobility for Viber Business Messaging?

LINK Mobility helps you integrate Viber Business API and SMS fallback through one interface.

You benefit from:

• Fast integration with your CRM or ERP

• Verified business profile on Viber

• Real-time message delivery tracking

• Smart fallback logic to minimize costs

• GDPR-compliant messaging flows

Whether you are sending order confirmations, appointment reminders, or security alerts, LINK Mobility ensures your message is delivered and read.

Real-World Example of How Viber and SMS Work Together

Ensuring customers receive critical updates at the right time is essential for creating a smooth delivery or service experience. With a dual-channel approach using Viber Business Messaging and SMS fallback, you can guarantee that customers are kept informed - even if internet access is unavailable or Viber delivery fails.Here is a typical example of how a delivery notification would work using this setup.

Viber Message Sent

SMS Fallback if Viber fails